How to Empower Your Lawyers to Own Their Content with an Effective Thought Leadership Program
Law firms have traditionally understood the value of physical presence. You only have to walk into a law firm’s office to see how much is invested in artwork, beautiful furniture and lovely meeting rooms. However – particularly over the last few years – law firm clients, prospects and talent have experienced law firms digitally- they have been online. Never has a lawyer’s digital presence been more important to drive growth.
If you are a lawyer, showing what you know is crucial to drive a positive reputation and future business growth. So how can you make sure your lawyers are creating that content?
In this webinar, Colin and James will discuss how, as Business Development, Marketing and Communications professionals, you can empower your lawyers to create and distribute client-relevant, timely and authentic content – quickly and easily. They will be sharing real-life case studies to bring the theory to life.
Learning objectives include:
Learn from the experience of others: Case study real-life examples to help you make your thought leadership plan a reality
What the most common hurdles are when it comes to content creation and how you can overcome them
How can you – as Marketing and Business Development professionals – make it quick and easy for your lawyers to create content
Create ownership in content throughout your organization so your professionals are proud to share it
Leave with a clear direction on where you should take your content strategy
Can’t make it? Register anyway—we’ll make sure you get a recording to watch at your convenience.