Whether you’re a small start-up getting ready to launch your first product or an established enterprise with hundreds of employees, an annual marketing plan is critical to the success of your business. Your marketing plan:

• Aligns your activities to key business goals
• Establishes metrics to measure success and improvement
• Defines and targets the right audience for marketing campaigns
• Empowers you to capitalize on emerging trends

So yes, it’s important. But if you’re feeling stuck, let us assure you: it’s entirely possible to build a comprehensive marketing plan without scrambling.