The Value of Earned Media vs. Paid Media - How Much Should I Spend on Social Media Advertising?

The Value of Earned Media vs. Paid Media - How Much Should I Spend on Social Media Advertising?When you’re rolling out a marketing strategy, it’s easy to feel like a fish out of water. With so many different channels where you can share your company’s content, it can feel like you’re flopping around, not sure which direction to swim. What’s more, getting the most ROI for your marketing is essential to keep progress toward your business goals flowing in the right direction.

With changing algorithms, formats, and trends in social media marketing, how can you possibly know if you’re spending your resources the right way?

The solution: do a deep dive into your social media analytics. The only way to know if your efforts paid off is to study the data, assess areas that could use some tweaking, and create actionable changes. We suggest starting with two particular impact areas: paid media and earned media.