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Plan your social media marketing strategy with a data-backed forecast for what’s rising in popularity—and how to help your brand’s social media pages capitalize on the biggest social media trends in 2025.
What Are the Biggest Social Media Trends in 2025?
At Clearview Social, social media is at the core of everything we do. We keep our eyes on growing trends and use them to craft our playbook for client social media success on every platform. You can set your social accounts up for their best year of engagement, performance, and reach yet by paying attention to the social media trends that will dominate 2025.
1. Generating B2B Leads on the Right Platforms
More brands are concentrating their efforts on social platforms that have the best chances of engaging B2B decision makers, like LinkedIn, Facebook, Instagram, and X (Twitter). Since 80% of B2B social media leads originate from LinkedIn and 200 million Instagram users visit at least one business profile daily, getting active on the right platforms can significantly increase your lead generation capabilities.
How to Adopt the Trend:
- Publish content on multiple platforms to increase your reach
- Tailor content to each platform for more clicks & engagement
- Schedule posts for optimal engagement times on each platform
- Link to a lead generation landing page in each social bio
- Quickly follow up with leads that engage with your content
2. Social Proof
Social proof will be a cornerstone of social media marketing in 2025 as more users look for online reviews, customer testimonials, and brand posts shared by employees and customers to determine how credible and trustworthy a brand is. Social proof is like seeing a line outside a restaurant that tells you it must be good—it shows prospects that if others are having success with your brand, they will, too.
- 83% of customers would recommend a brand they follow on social media
- 82% of consumers ask for referrals and recommendations from people they know before making a purchase
- 95% of consumers read online reviews as part of making a purchase decision
Establishing social proof is important because it influences how likely a customer is to buy from, engage with, or recommend your brand.
How to Adopt the Trend:
- Encourage customers to leave reviews, then share them
- Share client testimonials and case studies on social media
- Share client success stories (with permission)
3. AI Integration
As AI improves by leaps and bounds, we’re going to see more of it in the way brands shape and steer their social media strategies in 2025. Expect to see more AI-generated content and captions for increased personalization, AI integration with post scheduling and sharing platforms, and AI-driven engagement and analytics forecasts.
For example, at Clearview Social, we’re making use of powerful AI capabilities to drive our PeakTime™ scheduling feature, which ensures every scheduled post goes out at the optimal time for engagement and reach on each individual platform (as you’d guess, LinkedIn users are more active on certain days and times than Instagram users).
We’re also steadily releasing new features and tools, like our AI Social Media Content Generator and Social Shuffle AI caption generator. With a simple prompt or an existing article, brands are able to craft compelling content and captions to share with targeted audiences on each social network.
How to Adopt the Trend:
- Leverage platforms that offer AI-driven features
- Use AI to create and share targeted content with maximum reach
- Collect and analyze engagement data with AI
The Social Media Marketer’s Guide to AI
AI isn’t a magic wand. It’s a tool that generates the best results for people who learn how best to use it. Get the Guide and learn how to avoid the most common mistakes people make.
4. Employee Advocacy & Personal Branding
Another trend influencing social media strategies for B2B brands in 2025 is the shift toward employee advocacy and personal branding. Getting your leadership and team members to share content that aligns with and amplifies your brand message will become an integral part of building a large, engaged following across social networks.
When your team members focus on building their personal brands on social media, it can boost your company’s social proof and influence significantly, building trust and expanding your reach:
- Employee-shared posts get 8X more engagement than brand posts
- Employee posts get 561% more reach than brand posts
- Personal LinkedIn accounts can add up to 400 connections monthly, while brands can’t send connection requests, comment on individuals’ posts, or join/post in groups
How to Adopt the Trend:
- Encourage your leadership and employees to share company content on social media
- Mentor team members who would like to start building personal brands on social media
- Develop an employee advocacy program, using a platform like Clearview Social for one-click sharing, queues of pre-approved content, AI-driven scheduling and data features, and more
5. Snackable & Ephemeral Content
Snackable, short-form content and ephemeral content that disappears after a set period will continue to drive the most engagement across social platforms. Creating Facebook and Instagram Reels or Stories, YouTube Shorts, and quick guides or lists to share on your social accounts will help you capitalize on these trends in 2025.
Today, 73% of consumers prefer short-form content when researching products and services. Since 33% of the most-viewed Instagram Stories are posted by businesses, it’s no surprise that 74% of B2B marketers who aren’t yet using Instagram Stories plan on doing so in 2025. Use snackable and ephemeral content to educate, entertain, and connect with your target audience on social media.
How to Adopt the Trend:
- Create video teasers about upcoming product, webinar, or feature launches
- Post short, bite-sized lists of tips or steps for using a product
- Share 60-90 second Reels on product setup, how-to guides, or company culture
- Use a platform like Clearview Social to automatically remove expired content, like webinar teasers and sign-up announcements, after the event to keep your pages up-to-date
6. Social Media Automation
The most impactful social media trend in 2025 will be automation—using technology to automate many aspects of social media marketing and management. Almost 94% of businesses are now using social media as part of their digital marketing strategies, leading many to turn to automation tools to simplify and streamline the management of these accounts.
How to Adopt the Trend:
- Determine which tasks you can automate, like content generation, scheduling, and engagement reports
- Track your progress and continually optimize by leveraging data from your reports to automate processes that increase reach and engagement
- Sign up with a trusted platform like Clearview Social to access powerful, AI-driven features for social media automation and employee advocacy tools
The Marketer’s Tool Kit for Social Media Automation
Are you tired of spending countless hours on repetitive, never-ending social media tasks? Let’s dive on implementing social media automation and taking your social media channels to the next level.
Capitalize on 2025 Social Media Trends with Clearview Social
Social media trends in 2025 include an increased focus on the best platforms for lead generation, relying on social proof, AI integration, leveraging employee advocacy and personal branding to boost reach, creating more snackable and ephemeral content, and enlisting tech-powered platforms for social media automation.
Clearview Social can help you stay at the forefront of social media trends by fortifying your strategy with powerful AI and automation tools. From turning your employees into social media advocates that increase reach and social proof to easy, one-click sharing with our AI Content Generator and PeakTime AI scheduling, Clearview Social is your secret weapon for social media success. Schedule a free demo now to simplify and streamline your social strategy with Clearview Social.
Create a Winning Social Media Program
Boost your brand’s social media reach and get your employees sharing company content with a powerful, all-in-one employee advocacy software.