Earned Media Software

You might not know it, but you were once a part of a brand’s earned media channel. Remember that time you published a TikTok reel about your Amazon haul? Or that time you posted an Instagram story of your “drip”? You might not realize it, but it’s earned media for the brand featured in your content. This content marketing strategy goes way back, even before the digital revolution. Many brands relied on printed press coverage or televised announcements to announce a new product, event, or service. In the same way, the public was also reliant on these media outlets. The only difference today is everything is digital and accessible with the touch of your fingers.

Invest in Earned Media Today

Many forward-thinking marketers consider investing in this marketing strategy a top priority. Here’s why:

  • Cost-effective solution: This type of media is free so there are no associated costs with running an earned media campaign.
  • Global reach: With paid and owned media, you’re limited to only your existing followers or website visitors. But, with earned media, you have the potential to reach a much wider audience.
  • Establish Trust and Authority: When customers or influencers give you free publicity, it helps build trust and credibility with your target audience.
  • Sustainable: In today’s digital world, earned media is more critical than ever. And, as social media usage continues to grow, so does the potential for earned media.

How Do You “Earn” It?

These days, capturing audience attention is more demanding than ever before. With so many brands vying for attention, it can be challenging to stand out from the crowd.

Earned media is highly valuable because it’s an efficient way to reach your target audience organically. Here are some tips to help you reach your customer’s attention and amplify your brand voice and visibility.

Creating Valuable Content

One of the best ways to earn media coverage is by creating high-quality content. This could include blog posts, infographics, eBooks, or helpful tips and tricks.

When you create valuable content, people are more likely to share it with their networks. This helps to amplify your message and reach a wider audience.

It also helps to build trust and credibility with your target audience. After all, if you supply valuable information, people are more likely to believe that you’re an expert in your field.

Positive Customer Experience

When researching a product, customers look for social proof because it is one of the most potent deciding factors. People scale their purchases based on how valuable a product is to other people with similar problems.

Creating a positive customer experience is one of the best ways to generate social proof and earn media coverage. If your customers are happy, they’re more likely to write a positive review or talk about their experience with their networks.

Furthermore, a brand constantly engaging with its customers is more likely to be seen as trustworthy and credible.

Putting Your Services “Out There”

For people to take notice of your brand, you need to be visible. You can accomplish this in two ways: by using traditional media outlets or online platforms.

Some ways to increase your visibility and earn media coverage include participating in trade shows, webinars, or podcasts. You can also give interviews, submit articles to publications, or create blog posts.

Anything that can give your brand traditional, online, or social mentions has the potential to become an avenue of earned media.

Boost Your Social Media Visibility With Clearview Social

Putting yourself and your brand out there has never been easier with Clearview Social. Clearview Social is the leading social media management platform that helps boost your social media visibility and grow your audience.

Clearview Social offers comprehensive and easy-to-use tools and features you need to help increase your brand’s earned media coverage. With Clearview Social, you can:

  • Easily curate a line-up of content you’re aiming to publish.
  • Conveniently notify employees and partners when new content goes live.
  • Strategize when is the best time and day to post content depending on your client base using the PeakTime tool.
  • Quantify the fiscal impact of your content and social media shares using the Earned Media Value.
  • Generate insightful analytics and insights to help you see which content performs best and make data-driven decisions.

Whatever social media channels you’re aiming for, Clearview Social can help you fulfill your social media mentions, social media engagement, and public relations goals without hassle.

Minimize Efforts. Maximize Results

Effectively crafting and distributing content on social media takes up a lot of time and effort. But, with Clearview Social, you can easily manage all your social media channels in one place while still getting the most out of your earned media efforts.

Clearview’s intuitive interface is designed to help you work smarter, not harder. Start dominating social media sites and increase your brand’s earned media potential by contacting our team today!

We’re a simple platform that helps your team share your content on their social media platforms, with easy prompts, email reminders and one-click activation.