Blog

  • What’s New In ClearView Social: Updated Company Settings and Tagging & Tracking

    Hello, fellow Viewers of Clear! Chief Engineer Bill here, back at it again with a periodic blog post letting you know how the software is evolving and improving. This week, we’ve updated the Company Settings area to be a lot more intuitive. Before Lately, we’ve been adding a lot of ability to customize how your […]
  • Stop Talking About Yourself and Start Advocating

    Stop Talking About Yourself and Start Advocating

    Microsoft tweeted today about their new tablet.  I think it was a tablet or a laptop, something like that.  I don’t honestly remember.  I was flying through my feed on Twitter and saw some ad for something.  I mean it wasn’t really an ad, but the company tweeted it so I figured it was promotional […]
  • What’s New in ClearView Social: Monthly Leaderboards

    What’s New in ClearView Social: Monthly Leaderboards

    One request we frequently get is for a better way to track how the individual members of an organization are doing, not on an overall basis, but month-to-month. Usually, this is for competitions and incentive programs, which are a great way to get everyone on your team engaged in sharing great content. The monthly leaderboard […]
  • The Simplicity of Content Marketing and Why it Works

    The Simplicity of Content Marketing and Why it Works

    Hi all, I’m Jeffrey from the ClearView team and I’m 100% sold on content marketing. I remember my first real eye-opening experience with effective content. I was watching a video on retirement plans on Facebook and I couldn’t figure out what they were trying to accomplish, but I was compelled to keep watching.  The video was […]
  • Sharing to LinkedIn or Twitter May Be the Easiest Path to Your Next Client

    Sharing to LinkedIn or Twitter May Be the Easiest Path to Your Next Client

    Hey, I’m Mike and despite my best efforts, I can’t escape social media. It’s a huge part of our lives.  In 2016, seventy-eight percent of Americans had at least one social media account. I personally don’t know a single person who doesn’t belong to at least one network. I’m on LinkedIn, Facebook, Twitter, and Instagram. […]
  • How LinkedIn Helped Me Change My Career and Outlook on Life

    How LinkedIn Helped Me Change My Career and Outlook on Life

    My name is Desiree and I was stuck. I’d been in the same job and career path for almost ten years and I hadn’t even chosen it. It chose me. Years ago, it was normal to stay in the same job for decades, but I wasn’t ok with that. I’m not alone either, according to […]
  • What’s New In ClearView Social: Badges and Email Customizations!

    What’s New In ClearView Social: Badges and Email Customizations!

    Welcome back to another edition of What’s New In ClearView Social. No pics of our adorable team or even more adorable dogs available today, so instead we’ll get right down to it: Badges and Email Customization are what’s new in ClearView Social these days. Badges If you own a Fitbit, have a fantasy football team, or play online games, you’re familiar with […]
  • 5 Reasons Your 2017 Goals Will Fail

    5 Reasons Your 2017 Goals Will Fail

    This year will be different. Except it won’t. This year you hope to do the thing, write the book, lose the weight, go on the trip, and maybe even leave your job to follow your dream. Then reality hits and nothing changes. Here are five obstacles dragging you down and keeping you from breaking through to reach […]
  • What’s New in ClearView Social: Editing Company Shares

    What’s New in ClearView Social: Editing Company Shares

    What’s New In ClearView Social is the blog series that brings you updates on what new features we’ve rolled out in the software recently. It is that festive time of year again, and we’re ready to give out some early gifts.  We recently released some additional features for sharing to Company Pages—read on to learn more!
  • 10 Reasons To Share Articles to LinkedIn

    10 Reasons To Share Articles to LinkedIn

    Is LinkedIn a waste of time? Is there really any point to sharing articles or thought leadership on LinkedIn? Sharing articles is a powerful marketing tool, and here are ten reasons why: In-house counsel (“IHC”) are increasingly going to LinkedIn for news and information. “I get all my legal updates from Twitter and LinkedIn,” Dennis Garcia, Associate General […]
  • Why do I share posts to Twitter three times?

    Why do I share posts to Twitter three times?

    Someone asked me recently, “why do you post the same thing to Twitter three times?” The answer is simple and backed by data. Articles shared three times to Twitter over three days get almost three times the clicks. Think about it, Twitter is this river of content with articles continuously flowing by. People will rarely […]
  • What’s New In ClearView Social: Rich Messages in Queues

    What’s New In ClearView Social: Rich Messages in Queues

    Welcome back to our recurring series, What’s New In ClearView Social, where we keep our customers appraised of the constant stream of features gushing out of ClearView Social’s development department. Here to introduce today’s feature is our special office guest, Mickey: This week we’re announcing Rich Messages in Queues! Rich Messages in Queues The pillar of ClearView Social is […]
  • What’s New In ClearView Social: Posting to Company Pages

    What’s New In ClearView Social: Posting to Company Pages

    What’s New In ClearView Social is the blog series that brings you a weekly update on what new features we’ve rolled out in the software recently. Our awesome development team recently rolled out the ability to post to Company Pages! Read on to learn more.
  • Five Levels of Social Media Effectiveness

    Five Levels of Social Media Effectiveness

    “I’m a pilot.” This phrase can be used by a 12-year-old that operates a drone purchased from the shopping mall for $14.99 or it can be used by the individuals who make up the elite Blue Angels acrobatic F/A-18 fighter jets. Both are pilots, but with a Grand Canyon worth of experience and effectiveness separating […]
  • The Five Fears of Social Media

    The Five Fears of Social Media

    The Five Fears of Social Media via GIPHY There are many reasons people won’t share to social media. One of them is obvious, but the other four may surprise you. 1. Fear of technology. This is the obvious one. I’ve spoken to lawyers that literally had to be taught how to copy and paste a link. […]
  • What’s New In ClearView Social: Image Library, Share Page Speedups

    What’s New In ClearView Social: Image Library, Share Page Speedups

    What’s New In ClearView Social is the blog series that brings you a weekly update on what new features we’ve rolled out in the software recently. Our awesome development department of Bill, Eric, and Christie has been hard at work this last week with a killer round of speed improvements and a great new Image Library. Read on […]
  • Can You Sell ClearView Social?

    Can You Sell ClearView Social?

    ClearView Social isn’t just for lawyers anymore. (Although we do still love our lawyers.) We’ve been having great success with accounting, insurance, real estate, and recruiting firms, and we’re looking for someone who can help us push ClearView Social to the limits of the business world. Obviously, we care a lot about social media—it’s what […]
  • What’s New In ClearView Social: Twitter Cards

    What’s New In ClearView Social: Twitter Cards

    Let’s waste no time in getting right down to it: another week means another great feature in ClearView Social, where I work with the best team of developers in the world. This week, we’ve upgraded Twitter posts to use Twitter cards. Before Until last week, the best we could do when posting to Twitter was to […]
  • What’s New In ClearView Social: Sleeker, Faster Queues

    What’s New In ClearView Social: Sleeker, Faster Queues

    Hello, ClearView Social administrators! There’s been no feature update blog post for the last week because the entire ClearView Social development team was hard at work at one of our biggest overhauls yet: a complete revamp of our Queue Sending system. The “Queue Email” is the central feature of ClearView Social, and along with sharing + scheduling, […]
  • What’s New In ClearView Social: Industry News and San Diego Comic Con

    What’s New In ClearView Social: Industry News and San Diego Comic Con

    Keep reading to learn about Industry News, the new feature in ClearView Social that lets users find more share fuel from amongst the most recent breaking updates provided by Manzama™ data. Bill Boulden, your Chief Engineer of ClearView Social here. Normally I lead in these feature announcements with a photo of Yours Truly, but the outrageous humidity in […]
  • Is Your Social Media Calendar Stochastic?

    Is Your Social Media Calendar Stochastic?

    Stochastic: randomly determined; having a random probability distribution or pattern that may be analyzed statistically but may not be predicted precisely. When I studied Economics back in my BYU days, one of my favorite new words I learned was stochastic. The closest synonym to stochastic is random. Usually, the term is used to describe random variables […]
  • What’s New In ClearView Social: Engagement Popups, Self-Enrollment, Pokemon Go

    What’s New In ClearView Social: Engagement Popups, Self-Enrollment, Pokemon Go

    It’s me, your friendly neighborhood Chief Engineer of ClearView Social: Bill Boulden! I’m back again with another update about the constant weekly improvements to our software. You can (and should) check out last week’s update here. Hover on Queue Engagement For More Data The Queue Engagement page is already the lifeblood of the software from an […]
  • What’s New In ClearView Social: PeakTime Updates, Improved Help, Resend Login Emails

    What’s New In ClearView Social: PeakTime Updates, Improved Help, Resend Login Emails

    Hello, ClearView Social users and administrators! It’s me, Bill Boulden, your friendly neighborhood Chief Engineer of CVS. I’m the nifty nerd that’s in charge of keeping this software running and improving it all the time with speedups, new features, bugfixes… just generally making sure your experience on app.clearviewsocial.com is as smooth as possible. We work really fast […]
  • 5 Reasons Nobody is Seeing Your LinkedIn Updates (the 5th reason will surprise you)

    5 Reasons Nobody is Seeing Your LinkedIn Updates (the 5th reason will surprise you)

    This last week in NYC I met with a frustrated Marketing Director who finally convinced their Managing Partner to share an article to LinkedIn as an update. You know, those articles that show up on LinkedIn’s Facebook-like newsfeed? (If we are going to give credit where credit is due, Facebook copied Twitter on the timeline idea, but […]
  • When is the best time to share? It depends.

    When is the best time to share? It depends.

    If a tree falls in the forest and nobody is there to hear it, does it make a sound? -Philosophical thought experiment  For the first five years of my consulting business, I gathered data and case studies on how professionals could get the most out of their social media use. This included telling them when […]
  • LinkedIn + Microsoft: A Win for the Social Media Eco-system

    LinkedIn + Microsoft: A Win for the Social Media Eco-system

    By now, it’s old news that Microsoft purchased LinkedIn for $26.2 billion dollars in cash. Tech sites, Time and even the Moody ratings agency have been fairly critical of Microsoft massively overspending on this acquisition—see here, here, and here. I, on the other hand, see this as a big positive for the social media eco-system, and here’s why: […]
  • 5 Tips to a Stellar LinkedIn Profile

    5 Tips to a Stellar LinkedIn Profile

    With Microsoft’s unprecedented acquisition of LinkedIn for $26 billion, we thought we’d share our five most important tips to ensuring your firm’s partners have great LinkedIn profiles: Have a credible profile picture. People are more likely to remember a face than a name, which increases the chances of establishing a connection with someone viewing your […]
  • Best Times for Professionals to Post to Social Media

    Best Times for Professionals to Post to Social Media

    The world is full of coincidences. Once in the airport of Salt Lake City, I ran into Natalie Cook on her way to Romania to do missionary work there. I had met her in high school, so we had a brief conversation and I wished her luck. Didn’t think anything of it, but just over […]
  • Failure of Google+ Provides Lessons

    Failure of Google+ Provides Lessons

    As originally published in the National Law Journal: Shortly after Google+ was launched, I warned people not to jump on the bandwagon, because the platform hadn’t quite figured out what it was, other than an attempt to unseat Facebook. [See “Why You Can Ignore Google+, For Now,” Sept. 10, 2011. ] People were happy with Facebook […]
  • Tips For Taking Care of Mind, Body

    Tips For Taking Care of Mind, Body

    As originally published in the National Law Journal:  Last week in this space, we discussed how to find healthy, balanced lives despite our fast-paced, super connected professional lives. Lance Breger, executive wellness coach and founder of Infinity Wellness Partners, stressed the need to take care of the basic ­requirements — drinking plenty of water and ­eating […]
  • Finding Balance in A Connected World

    Finding Balance in A Connected World

    As originally published in the National Law Journal:  Are lawyers working themselves to death? Is the strain of being constantly connected through tablets, cellphones and social media wreaking havoc on our bodies? Yes, according to Lance Breger, an executive wellness coach and founder of Infinity Wellness Partners. Lance has counseled hundreds of law firm administrators […]
  • How LinkedIn will Save You on Google Search

    How LinkedIn will Save You on Google Search

    While speaking at an Alumni event at my Alma mater last Fall, I asked this question in each of the three sessions I spoke in: “How many of you have a LinkedIn profile?” The response was staggering. Less than 5% of the 125 students had a profile and some even asked what LinkedIn was. Being […]
  • A Fundamental Misunderstanding

    A Fundamental Misunderstanding

    “Does your firm use social media?” “Oh yeah, our marketing department takes care of all of that.” This is a common attitude at law firms but betrays a fundamental misunderstanding of the way social media operates. Social media is not about the firm’s network, but rather about the combined networks of each individual lawyer. When […]
  • Rising to the Top Of the Maybe Pile

    Rising to the Top Of the Maybe Pile

    In the smash pop hit of 2012, “Call Me, Maybe,” Carly Rae Jepsen sings about giving her phone number to a hunky stranger with the hope that he will call her, “maybe.” We all want more business, not more maybes, but follow me on this. If you really want more business, you need to be […]
  • LinkedIn Ethics Alert: 4 Things All NY Lawyers Should Know

    LinkedIn Ethics Alert: 4 Things All NY Lawyers Should Know

    Even lawyers who don’t practice in New York might want to take note of a formal opinion released this month by the New York County Lawyers Association Professional Ethics Committee. The opinion advises: “[I]f any attorney chooses to include information such as practice areas, skills, endorsements or recommendations, the attorney must treat his or her […]
  • Take Some Pride In Your Profession

    Take Some Pride In Your Profession

    Are you proud to be a lawyer? You do realize that when doctors were still using leeches, lawyers were drafting the Constitution? I bring this up because too many lawyers shy away from attention. I’ve spoken to thousands of lawyers about using LinkedIn and Twitter to increase their visibility and build their practices, and how […]
  • Five Reasons To Share Online

    Five Reasons To Share Online

    One of the lessons we learn at our parents’ knee is the importance of sharing. Share your toys, share your popcorn. Don’t share the caterpillar you picked up off the ground. As we get older and — dare I say? — more cynical, we spend ever more time trying to figure out how to share […]
  • 5 Forces that Affect the Competitive Environment in the Legal Industry

    5 Forces that Affect the Competitive Environment in the Legal Industry

    As I sat in my EMBA class learning about some of the most influential and well-respected business strategy frameworks, I thought to myself: why do so many firms ask the same question when it comes to social media? When it comes to social media, many firms ask the unanswerable questions: •    How long is it going […]
  • 4 Keys Reasons Why People Choose a Service Provider

    4 Keys Reasons Why People Choose a Service Provider

    LinkedIn has been around for almost ten years, yet still most professionals don’t seem to understand how it affects business development and marketing.  Why? I believe it’s because many people may not understand why people buy and the benefits of creating and sharing content through a platform like LinkedIn. Last week, I attended a webinar […]
  • Ten Quick Ways to Build Your Network

    Ten Quick Ways to Build Your Network

    There is one rule for LinkedIn: Don’t connect with total strangers — unless they seem interesting, have the potential to turn into clients or could serve as referrals sources. Research by Kredible Technologies Inc. suggests in-house counsel are more likely to hire lawyers with whom they have at least one connection in common. That said, […]
  • Big Data? How About No Data?

    Big Data? How About No Data?

    There’s a joke that 50 percent of marketing is effective, we just don’t know which 50 percent. The joke is even more exaggerated at large law firms, which tend to overlook marketing and business-development metrics. Only 29 percent of large law firms engage in deep data analytics, according to a survey presented at the Marketing […]
  • Your Checklist for Twitter Success

    Your Checklist for Twitter Success

    Social-media tools are easy to use. Changing our old behaviors can prove more difficult. To help lawyers make tools like LinkedIn and Twitter work for them and their practices, I’ve put together checklists — daily steps you can take. Recently, we talked about LinkedIn, and this week we look at Twitter. • Follow to be […]
  • Sharing Online: It’s Not Just for Narcissists

    Sharing Online: It’s Not Just for Narcissists

    Lets face it, we have reached an-all time high in narcissism in the United States. Facebook and Twitter seem to fuel the fire, giving some users the impression the world cares what they ate for lunch. This behavior is ruining the online experience for many experienced users of social-media sites and scaring new users away […]
  • Here’s Your To-Do List for LinkedIn

    Here’s Your To-Do List for LinkedIn

    “I’m a creature of routine,” a successful law firm partner told me. “If I only had a list of things to do on LinkedIn, I know I could get those tasks completed on a daily basis. I just don’t know what to do.” OK. Here is that list of daily tasks: • Listen. Log in […]
  • Social Media (Not) for Zombies

    Social Media (Not) for Zombies

    Countless articles have been written about how professionals should strategically use social media to gain recognition and bring in business. But what about the completely mindless? You know—actual zombies. How would they use social media? Zombies don’t think. They lack high-level brain function, so if they post at all it’s in a purely mechanical way. […]
  • ‘We Think We Can Get There,’ Says ClearView Social Founder of Ambitious Goal

    ‘We Think We Can Get There,’ Says ClearView Social Founder of Ambitious Goal

    One hundred firms by December 2015. That’s the aggressive goal set by the founder of ClearView Social, a legal marketing application that was publicly unveiled last week after months of beta testing. The founder is Adrian Dayton, a Buffalo-based former attorney who has carved out a prominent niche as a legal marketer… (read more)
  • Social Sharing App Designed Exclusively for Attorneys to Launch at LMA Tech Conference West

    Social Sharing App Designed Exclusively for Attorneys to Launch at LMA Tech Conference West

    ClearView Social to unveil beta test results, new features San Francisco, California (PRWEB) October 15, 2014 ClearView Social, an online social sharing application created by noted authority on social media for lawyers, Adrian Dayton, will officially launch at the Legal Marketing Technology Conference West in San Francisco on October 15. At the event, the company […]
  • Lawyers Need to Drop the Hard Sell

    Lawyers Need to Drop the Hard Sell

    “Sales” is a dirty word at some law firms — one that brings to mind “Glengarry Glenn Ross” or a fast-talking used car dealer. But in an increasingly competitive marketplace, where firms fight one another to land work, business development is necessary to survival. How can lawyers sell online and offline without losing their dignity? […]
  • Content Partners Give Words Weight

    Content Partners Give Words Weight

    In Greek history, Philippides fought in the battle of Marathon then ran without stopping the 26.2 miles to Athens, burst into the assembly, cried “We have won,” and collapsed dead. He sacrificed everything to deliver that message. Modern attorneys aren’t called upon for that level of dedication. Trust is a bigger issue. In less than […]
  • Can Law Firms Truly Innovate?

    Can Law Firms Truly Innovate?

    There are two kinds of innovation: The incremental kind, as simple as faster Internet speeds , and disruptive innovation — think digital cameras or products that kill an entrenched industry. When it comes to the latter, the deck appears stacked against law firms. In his book, “The Innovator’s Dilemma,” Clayton Christensen lays out three fundamental […]
  • How to Make Clients Smile

    How to Make Clients Smile

    We connect with our clients and contacts in many different ways — telephone calls, emails and by sharing on social networks. The quality of those interactions determines how we make our contacts feel. If we do it well, we make them happy. Compare this to gift-giving. Consider two scenarios: One Christmas morning years ago, the […]
  • Of Soccer Balls and Social Media

    Of Soccer Balls and Social Media

    What do lawyers and Pakistani factory workers have in common? More than you think. Especially when it comes to innovation. Columbia University researchers looked at how innovation spreads in a seemingly simple area — the manufacture of soccer balls. They identified a far more efficient way to cut out the fake leather used to make […]
  • The Magic Bean Strategy Will Fail

    The Magic Bean Strategy Will Fail

    “I’ve been on LinkedIn for five years, but nothing good has ever happened as a result.” That is repeated by at least one lawyer in every group I speak to about LinkedIn. I call this the “Magic Bean Strategy.” You remember the story — Jack planted the magic beans and climbed the stalk into the […]
  • And an Associate Shall Lead Them …

    And an Associate Shall Lead Them …

    There’s no point in connecting to the other lawyers in your firm on LinkedIn, right? I mean, you already know them. Wrong. LinkedIn.com, the premier social network for professionals across the world, isn’t just about connecting with people you want to do business with; it’s also about being connected. Let me explain the difference. You may […]

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