Today’s modern era requires businesses to practice engagement economy to thrive — a strategy focused on delivering personalized and authentic consumer experiences. To succeed in such a feat, we recommend shifting your brand strategies into something more natural and warm.

Launching an employee advocacy program starts with incentivizing participation, encouraging authenticity and highlighting the importance of using social media accounts to boost your brand.

An employee advocacy strategy can help you gain consumer trust by sharing organic content across various social media platforms. Below are steps for building employee advocacy in any setting:

• Define your goals and key performance indicators (KPIs).
• Understand which content types get the most engagement.
• Select your advocates.

These three factors should be enough to begin your advocacy journey.

According to Neilsen, a whopping 92% of consumers trust recommendations from people they know. When you develop an employee advocacy program, you unify your word-of-mouth social media efforts into one powerful strategy.

Additionally, these programs boost morale and productivity. They can help you save massive amounts on advertising dollars while enjoying high return levels.

An employee advocate is a workplace hero who helps organizations achieve their goals. In a social media setting, these individuals act as brand representatives by sharing content and providing audiences with high-level engagement.

No matter your business size or industry, including this strategy in your planning sessions can help you take your company to new heights.

Sprout Social defines employee advocacy as the promotion of a brand or company that an employee works at. A successful advocacy program amplifies company messages and promotions to increase brand awareness. When employees share company content, they are acting as brand advocates while maximizing your organic reach.

Employee advocacy is a two-way street. There is a greater chance your employees will be engaged and advocate for your company's brand when they are recognized and incentivized for their accomplishments. Give them a shoutout on social media to let them know they’re appreciated. Let the company culture shine through by posting pictures of what a day in the office looks like. Humanize your brand -- Provide content your employees will feel proud sharing and representing!

An employee advocacy platform helps increase your brands social media traffic. Among the best employee advocacy platforms, Clearview Social enhances internal communication as marketing leaders can send their own employees relevant company news. Our internal resource database includes easy set-up, one click sharing, algorithmic auto scheduling, measured results and so much more!

Your employee advocacy efforts can be improved by simply taking advantage of social media platforms. LinkedIn, in particular, can benefit an employee's personal and professional network. Posting company or industry related content demonstrates thought leadership and validates expertise. Providing your employees with pre-approved content with direct URL links will lead to more website traffic.

Step 1: Captivating Content Curation: Like with any social media strategy, developing content plays a crucial role in your success. The information you share should capture, engage, and move audiences into profitable action. Learn everything you can about your audience to discover what they want to see on your social media posts. Remember that you don’t have to settle for lengthy posts. You can create videos, infographics, e-books, and other content types to keep your audience wanting more. Employee advocacy thrives when there is good, relevant content, however the opposite is also true. Organizations that don’t have any content to share will often struggle to get meaningful employee advocacy programs off the ground. This is where Clearview Social can tap in to help!

Step 2: Share your Content Where Your Potential Clients Are: Contrary to popular belief, LinkedIn is not the only reliable site for professionals. We would also recommend using Facebook and Twitter if your target clients use them. It would be great if your own employees were already present where you want potential customers to see your content. While LinkedIn has an amazing number of professionals as members, the usage statistics for Twitter and Facebook are dramatically higher. Translation: people spend hours a day on Facebook and Twitter, while only spending a few minutes a day on LinkedIn. Don’t miss out on the opportunity to spread your message and brand advocacy where potential clients are spending most of their time.

Step 3: Use an employee advocacy software: Employee advocacy provides companies with many benefits, including boosting brand awareness, recognition, and loyalty. If you want to achieve your goals as quickly and affordably as possible, we recommend using our employee advocacy software. There are dozens of choices out there for employee advocacy software, but Clearview Social is unique because of its ease of use. You can quickly paste in your content, share your content, schedule your posts, and measure results. Automating this process can boost your online presence in no time. Once users are logged in, they can schedule their entire week of content in just a couple of clicks with personalized push notifications.

Getting your employees engaged on social media requires minimal effort and allows them to act as brand advocates. Simply sharing company news and other relevant content enhances consumer communications, boosts leads, and attracts quality talent. Employee advocacy platforms make social selling and employer branding inevitable. It’s a win-win!

Employee advocacy tools get employees engaged on social media. They help marketers extend their social reach and amplify their message with effective and efficient internal communication. These tools also maximize and monitor employee advocacy efforts. Employee advocacy makes word of mouth marketing happen organically when more people are seeing your company content.