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LinkedIn has become a must-have in every business’s social media marketing strategy. With a user base of more than 1 billion worldwide, the platform presents an excellent opportunity to build an online community that drives meaningful engagement for your brand.
The best way to broaden your network organically? Through thought leadership. With one in three full-time employees in the United States planning to quit their jobs in 2025, there’s a growing demand for content that teaches viewers more about their industry or new skills so they can grow in their respective crafts.
By developing a LinkedIn marketing strategy based on these trends, you can deliver content that offers actual value to your audience and successfully positions your brand as an industry expert.
6 LinkedIn Marketing Tips to Maximize Your Impact
Growing your brand on LinkedIn takes some planning. What you post and how you share it must be accompanied by a well-developed strategy.
Follow these tips for LinkedIn marketing and enjoy top-notch results.
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1. Set up your LinkedIn personal profile or company page
When you sign up for LinkedIn, you can either create a page for your business or a profile for yourself as a professional.
If you choose a LinkedIn page, that will be for your whole business. Anyone can follow a LinkedIn page and they won’t have to receive your approval to do so. Pages are a great way to establish your brand further and share content that you want to be associated with your firm. Plus, people can easily share your page or content on their profile or with their connections.
On the other hand, LinkedIn profiles allow for more personal content, making them the ideal means to share thought leadership posts. Expert insights, tips, and even stories about your professional journey can help build engagement for your profile — and, by extension, your company.
In fact, LinkedIn’s algorithm now seems to favor personal posts much more than content published on company pages — a shift that’s clearly indicative of just how useful thought leadership may be as a LinkedIn marketing strategy. And if that’s not enough to convince you, recent statistics reveal that LinkedIn thought leadership affects at least 75% of buyers’ shortlisting decisions for vendors they work with.
2. Keep your LinkedIn profile or page optimized and up-to-date
Whether you choose a LinkedIn page or profile, you’ll need to regularly refresh it to stay relevant and accessible. Showcase new achievements or areas of expertise, and make sure any featured addresses and contact information are up-to-date.
You can also optimize your page for better search engine visibility. Add relevant SEO keywords to your profile descriptions or captions to help your LinkedIn page show up on a web search. It also helps to highlight your LinkedIn profile on your company’s website so it’s easy for people to find you.
You’ll also want to keep the featured images recent and professional-looking. Opt for a high-resolution profile picture or business logo. This is a chance for you to introduce yourself to new clients and show them why they should work with you, so you want to spend ample time setting it up.
Updating your profile helps you stay top-of-mind, as LinkedIn keeps your network advised on any changes made to your profile.
3. Post informative content catered to your audience
Consistently posting on LinkedIn is one of the best ways to grow your audience. But professionals on LinkedIn aren’t interested in content that’s too sales-focused. Instead, LinkedIn users prefer insightful posts about fresh, innovative topics that teach them more about their field.
When you’re crafting LinkedIn posts, create and share content that educates, informs, or inspires your audience. These types of posts tend to get the most engagement on LinkedIn — and you want as many people engaging with your posts as possible. This is because when others comment on your post, the post also shows up in their connections’ feeds.
When posting on LinkedIn, you don’t have to strictly post original content. Even sharing someone else’s article or video and highlighting why it brings value to you will draw people in to start a conversation or maybe even share it on their own page. And don’t forget to check your LinkedIn analytics for a better sense of who’s interested in your content — it will give you valuable insight into how you can tailor your strategy for increased engagement.
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4. Make your LinkedIn posts stand out with visual content
When it comes to social media marketing, visual content is king — even on LinkedIn.
Posts that include images receive twice the number of comments compared to the average, text-only post. When you’re writing your LinkedIn posts, be sure to throw in an image or two.
Here’s another visual element to consider adding to your LinkedIn marketing strategy: video. More LinkedIn users are now posting video uploads, with this type of content garnering five times more engagement.
If you haven’t made a video before, there are various types you can make for social media marketing. But when you’re working with LinkedIn, you want to focus on content that informs or shares new ideas. So try some of the following for your Linkedin page or profile:
- Webinars
- Explainer videos
- Product demos
- Expert interviews
- Company value statement videos
5. Use hashtags to make your content easier to find
Don’t let your company content get lost in the sea of LinkedIn posts. Hashtags help people find content that they’re interested in. By typing in a hashtag, different posts and content will come up related to it.
When you create a post, be sure to add relevant hashtags so users can find your content later. But don’t go overboard with too many hashtags — that will make your post appear spammy and deter people from engaging. Be strategic and only use three to five relevant hashtags per post.
Conduct hashtag research by first looking into the broad term associated with your post, then try to find a few more specific hashtags. That way, your post is more likely to show up first when someone searches those narrower terms. It’s a crucial part of any LinkedIn marketing strategy.
6. Encourage your employees to participate through employee advocacy
Since you’ve spent all your time creating high-quality, insightful content for your LinkedIn page, make sure it isn’t for nothing. Encourage your employees to amplify company content by reposting it on their own personal profiles.
Implementing an employee advocacy program increases your company’s visibility with minimal effort. When employees engage with and share your posts, they expand your reach to their respective professional networks, maximizing the impact and reach of your LinkedIn content.
In fact, 64% of users who’ve previously tried this strategy believe that personal and employee-led posts are more effective at driving brand engagement.
Simplify Your LinkedIn Marketing Strategy with Clearview Social
Creating great content doesn’t automatically guarantee sky-high engagement, so if you’re struggling with keeping numbers rising, Clearview Social’s employee advocacy software can help.
Sometimes social sharing is too much work for an already busy workforce. Instead of mandating your employees to carve out time for LinkedIn, make the process easier by leveraging Clearview Social:
- One-Click Sharing: Employees can conveniently repost company content on their personal pages with just one click, straight from their email inbox.
- Robust Analytics Suite: See your ROI and quickly figure out what type of LinkedIn content works best for your company.
- AI-Powered Scheduling: Use Clearview’s PeakTime to share content at the time most LinkedIn users are online for maximum views.
If you’re ready to streamline your LinkedIn marketing strategy and discover why tens of thousands of users trust Clearview Social, book a demo today.
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Struggling to get your team to actively engage on LinkedIn? With Clearview Social, you can boost your employee advocacy and maximize your company content’s reach using features like one-click sharing, AI-powered PeakTime scheduling, and a robust analytics suite.