(800) 854-6735
The vast majority of professionals don’t want to rush writing their profile on LinkedIn. They want to take the time to write it, edit it, stew over it, change it, and then post it once it’s just right. But hitting the perfect note is often tethered to staying within LinkedIn’s character limits. Knowing exactly how many characters you can squeeze into any text field on LinkedIn, you can save plenty of time and frustration. Oddly enough, LinkedIn doesn’t provide this information in their Help Center. To make things easier for you, we’ve compiled a comprehensive list of the maximum character counts and limits.
LinkedIn Maximum Character Limits: A Complete Breakdown
| 1. NAME: First Name: 20 characters, Last Name: 40 characters | 2. HEADLINE: 120-character limit |
| 3. SUMMARY: 2,000-character limit | 4. POST: 3,000-character limit |
| 5. PUBLISHER Post Headline: 100-character max | 6. PUBLISHER Post Body: 40,000-character max |
| 7. WEBSITE Anchor Text: 30-character max | 8. WEBSITE URL: 256-character max |
| 9. VANITY URL: 5–30 characters after ‘linkedin.com/in/’ | 10. POSITION Title: 100-character max |
| 11. POSITION Description: 200–2,000 characters | 12. INTERESTS: 1,000-character limit |
| 13. ADDITIONAL INFO: 2,000-character limit | 14. PHONE Number: 25-character limit |
| 15. IM: 25-character limit | 16. ADDRESS: 1,000-character limit |
| 17. SKILLS: 80 characters per skill | 18. COMPANY Name: 100-character max |
| 19. COMPANY About Us: 200–2,000 characters | 20. COMPANY Tagline: 120-character limit |
| 21. CAREER Page – Leaders Headline: 150-character limit | 22. CAREER Page – Leaders Description: 150-character limit |
| 23. Employee Testimonials: 400-character limit | 24. Custom Module Title: 150-character limit |
| 25. Custom Module Body: 500-character limit | 26. Custom Module URL Label: 70-character limit |
| 27. SHOWCASE Page Name: 100-character max | 28. SHOWCASE Page Description: 75–200 characters |
| 29. UPDATE: 1,300-character limit | 30. MESSAGE (InMail): 200-character subject / 1,900-character body |
| 31. GROUP Discussion Title: 200-character max | 32. GROUP Discussion Body: 2,000-character limit |
| 33. GROUP Discussion Comments: 1,000-character limit | 34. LinkedIn TEXT AD Headline: 250-character limit |
| 35. TEXT AD Message Body: 75-character limit | 36. SPONSORED Content: 160-character limit |
| 37. PUBLICATION Title: 255-character limit | 38. PUBLICATION Description: 2,000-character limit |
| 39. COMMENTS: 1,750-character limit | 40. Image Credit: 250-character limit |
| 41. INVITATION to CONNECT: 299-character message body | |
(a) Your custom link can contain 5 to 30 letters or numbers. Only the dash “-” is permitted as a special character.
(b) [14,15,16] Only your 1st-degree connections can see this information.
Unfortunately, on the current LinkedIn profile, only the initial two (sometimes three) lines of your summary are visible before a reader has to click ‘See more’ to see the full version. Our research shows you have approximately 200-250 characters (or 25-42 words) to entice your reader to click. Our advice: Don’t bore them—get to the point. Pique their curiosity ASAP.
Asking Employees to Share on Social: Best Practices to Get Employee Buy-In
Your team is the best way to amplify your company content online. Boost Remote Employee Engagement and benefit from the business results that come from a fully engaged workforce.
Why LinkedIn Character Limits Matter
LinkedIn's character limits aren't arbitrary. Rather, they're designed to keep content short and sweet to improve user experience.
So, what's wrong with extensive content? It can quickly feel overwhelming, leading many to skip over it. This is particularly true on LinkedIn, where many users catch up during short breaks at work or between tasks. They might not have the time or desire to dive into lengthy posts. On top of that, when content is too long, its main message can sometimes get lost amid extra details.
Tips for Amplifying Impact Within Character Limits on LinkedIn
Make the most of LinkedIn character limits. Here's how:
Clear language: Use straightforward terms to avoid confusion. This way, your content reaches a wider audience, and you prevent unnecessary jargon from taking up space.
Effective CTAs: A powerful “Call to Action” can be short. Focus on verbs that drive engagement, like “discover,” “learn,” or “connect.”
Active voice: Active voice sentences are often shorter and more direct. For example, use “I achieved a 40% growth” instead of “A 40% growth was achieved by me.”
Eliminate redundancies: Cut out needless repetitions or obvious statements. For instance, instead of saying, “In my personal opinion,” simply state your point.
Best Practices for LinkedIn's Sections
Create concise and compelling content everywhere with these to-dos:
Headline: Use primary keywords that best describe your profession or expertise. This improves searchability on LinkedIn.
Summary: Start strong. Given LinkedIn’s display algorithm, the initial lines should readily capture your core professional message.
Recommendations: Highlight specific skills or projects. Instead of general praise, pinpointing achievements can offer more weight within the LinkedIn character limit.
Why Character Counts Matter for Employee Advocacy
When employees share company updates, thought leadership pieces, or job postings, character limits directly impact engagement. LinkedIn prioritizes posts that provide value, spark conversations, and encourage interactions. That’s why optimizing post length isn’t just a technical detail—it’s a strategic advantage.
How LinkedIn’s Algorithm Favors Well-Formatted Content
- Short, concise posts (under 300 characters) tend to perform well for quick updates, job postings, and direct CTAs.
- Mid-length posts (300-800 characters) are ideal for industry insights, event promotions, and storytelling.
- Long-form posts (900-1200 characters) with valuable takeaways tend to spark the most conversations and shares.
For companies leveraging employee advocacy, this means that the way employees frame and format their posts can make or break engagement. If a post is too short, it may lack depth; too long, and it might get skimmed over. The key is finding the right balance based on LinkedIn’s best practices.
Crafting Purposeful Content on LinkedIn
Encouraging employees to share content is one thing—but crafting posts that actually get shares and engagement is another. Here’s how to format different types of employee-shared content to maximize visibility and reach:
1. Thought Leadership Posts (600-1200 characters)
Ideal for: Personal insights, industry trends, company culture stories.
Tip: Encourage employees to add a personal perspective when sharing company content. This makes posts feel authentic rather than promotional.
Example: "I’ve been reflecting on the future of [industry] and how [company name] is driving innovation. Excited to be part of a team that values [key initiative]! #Leadership #Innovation"
2. Job Postings (150-300 characters)
Ideal for: Quick announcements to drive referrals.
Tip: Use brief, engaging language and a strong CTA.
Example: "We’re hiring! Looking for [job title] to join our team. If you or someone you know is a great fit, let’s connect! [Job link] #NowHiring #CareerGrowth"
3. Event Promotions (300-600 characters)
Ideal for: Webinars, speaking engagements, networking events.
Tip: Employees should highlight what attendees will learn and why it’s valuable.
Example: "Excited for our upcoming webinar on [topic]! Join us on [date] to learn [key takeaway]. Sign up here: [link] #Networking #ProfessionalGrowth"
4. Company Announcements (400-800 characters)
Ideal for: Major updates, awards, partnerships.
Tip: Encourage employees to share excitement and add a personal touch.
Example: "Proud to be part of a team that just [won an award / hit a milestone]! Huge shoutout to everyone who made this possible. #Teamwork #Success"
By providing employees with pre-written post templates or AI-powered suggestions (more on that below), you can ensure that every share is optimized for success.
How Clearview Social Helps Employees Share Better Content
We get it—not every employee is a social media expert. That’s why Clearview Social makes it effortless to craft, schedule, and share LinkedIn posts that perform through:
✅ One-Click Sharing: Employees can post optimized content with one click, ensuring the right message goes out at the right time.
✅ AI-Powered Captions: Our platform suggests engaging, on-brand LinkedIn captions that employees can tweak and personalize.
✅ Pre-Approved Content: Marketing teams can curate and provide ready-to-share posts, taking the guesswork out of employee advocacy.
✅ Smart Scheduling: Posts are automatically scheduled for optimal engagement times, ensuring visibility in employees’ networks.
With Clearview Social, your company’s message reaches further—without adding extra work for employees. Want to amplify your LinkedIn presence further? Explore Clearview Social for powerful employee advocacy solutions. Let us help you build credibility, increase awareness, and drive measurable growth on LinkedIn and beyond. Schedule a personalized one-on-one demo today!
Experience the Power of Clearview Social
Clearview Social can maximize the reach of your B2B content marketing campaign and transform your entire workforce into impactful brand advocates. Explore our platform and empower your team.