A solid social media str ategy is vital for any business in 2022, no matter what the size. Engagement with your target audience can do wonders, but with no clear strategy, it can be difficult to track results and ROI. Get the most out of your social media marketing efforts by following our tips below!
Define Your Goals:
Get your team on board to discuss what your goals are and what you can do to achieve them. Think specifics! Decide what metrics you want to track and set a firm deadline. For example, “We will achieve_______ in ________ this quarter” .
This is called the “SMART” framework:
• Specific
• Measurable
• Accurate
• Relevant
• Time-bound
Engage with Your Audience & Post Consistently
Showing up regularly in your audience’s feed is the key to engaging them. Having continuous content creates an environment of trust for your audience, leading them to interact more often. To really become successful in the social media world, you need to engage with your audience. Provide tips, fun infographics or links to informative articles they’ll want to bookmark later on.
Take Advantage of a Social Media Calendar
A social media calendar can dramatically improve the performance of your posts. A well maintained calendar allows you to plan ahead and batch posts. This alone can save tons of time and prevent unnecessary stress. You will be able to see what is going out ahead of time, and know what you need to prepare for to keep in order to stay consistent.
Make Sure You’re Using Correct Image Sizes
Analyze Your Competitors
Boost Brand Awareness
To learn the easiest way to increase your brand’s social media traffic, visit us at clearviewsocial.com and Get A Free Demo!
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-Rebecca Rausch
Sources:
https://wpsocialninja.com/how-to-create-social-media-marketing-strategies/
https://coschedule.com/blog/social-media-best-practices-for-business
https://blog.iconosquare.com/2021-social-media-calendar-how-to-revamp-your-content-strategy-for-
the-new-year