Clearview Social's Employee Advocacy Software

Employee advocacy is the employee promotion of a brand or company they work for on their personal social media accounts. A successful advocacy program amplifies company messages and promotions to increase brand awareness. When employees share company content, they are acting as brand advocates while maximizing organic reach.

According to Nielsen, a whopping 92% of consumers trust recommendations from people they know. When you develop an employee advocacy program, you unify your word-of-mouth social media efforts into one powerful strategy, increasing your brand’s overall credibility, raising employee morale, and boosting your company culture. Investing in an employee advocacy program and effectively reaping these benefits can help you save massive amounts on advertising dollars while enjoying high returns.

An employee advocate is a workplace hero who helps organizations achieve their goals. In a social media setting, these individuals act as brand representatives by sharing content and providing audiences with next-level engagement.

No matter your business size or industry, including this strategy in planning sessions can help take your company to new heights.

To start a successful employee advocacy program, focus on these three key steps:

Step 1: Create Engaging Content

Like with any social media strategy, developing content plays a crucial role in success. The information you share should capture, engage, and move audiences into profitable action. Learn everything you can about your audience to discover what they want to see on your social media posts.

Remember that you don’t have to strive for lengthy posts. You can create videos, infographics, e-books, and other content types to keep your audience wanting more. Employee advocacy thrives when there is relevant content, however, the opposite is also true.

Organizations that don’t have any content to share will often struggle to get meaningful employee advocacy programs off the ground. Here’s where Clearview Social can help — by making it easier to curate, schedule, and share content that resonates with your audience.

Step 2: Share Content Where Your Audience Is

Contrary to popular belief, LinkedIn isn’t the only platform for professional engagement. Facebook and Instagram also play a huge role in brand visibility, especially since people spend significantly more time on them. While LinkedIn is great for networking, expanding your advocacy efforts to multiple platforms ensures your brand reaches the right audience where they’re already active.

Step 3: Use Employee Advocacy Software

If you want to achieve your goals as quickly and affordably as possible, enlist the help of employee advocacy software like Clearview Social to streamline your efforts. 

With Clearview Social, employees can easily share company-approved content, schedule posts at optimal times, and track their impact — all centralized in one platform. Our smart automation features, including personalized push notifications and one-click scheduling, make sure your employees stay engaged without adding extra work to their day.

By automating your content distribution and simplifying how employees participate, Clearview Social makes it easy to grow your brand’s online presence in no time.

Employee advocacy is a two-way street. There is a greater chance your employees will be engaged and advocate for your company's brand when they are recognized and incentivized for their accomplishments. Give them a shoutout on social media to let them know they’re appreciated. Let the company culture shine through by posting pictures of what a day in the office looks like. Humanize your brand and provide content your employees will feel proud sharing and representing!

An employee advocacy platform like Clearview Social helps increase your brand’s social media traffic by empowering employees to easily share company content on their personal social media accounts. Among the best apps for employee advocacy, Clearview Social streamlines the process by allowing marketing leaders to distribute relevant company news, ensure content compliance, and track the performance of all posts. Through our automation and smart scheduling features, employees can also effortlessly share posts, boosting your company’s reach without requiring too much manual effort.

Your employee advocacy efforts can be improved by simply taking advantage of social media platforms. Leverage the apps where your audience is most active. Posting on Facebook or Instagram can introduce a broader scope of audience to your brand, while employee advocacy via LinkedIn taps into your team’s personal and professional networks. Posting company or industry-related content is an effective way to establish your brand as a thought leader and validate your expertise. It also helps to provide your employees with pre-approved posts containing direct URL links to attract more website traffic.

Getting your employees engaged on social media requires minimal effort and allows them to act as brand advocates. Simply sharing company news and other relevant content enhances consumer communications, secures leads, and attracts quality talent. Employee advocacy platforms make social selling and employer branding inevitable. It’s a win-win!