Employee Advocacy vs. Employee Social Sharing: What’s the Difference?
Anyone working in the marketing or public relations department of a professional service firm is already aware of the importance of social media marketing. Social media allows your firm to reach more potential clients, network with other businesses, and promote your content. However, there may be one marketing strategy you’re currently overlooking — employee advocacy and employee social sharing.
Employee Advocacy vs. Employee Social Sharing
If you’re unfamiliar with the terms, we’ll break down the differences for you. The main difference between employee advocacy versus employee social sharing is that one term is broader than the other — you can think of employee social sharing as a component of employee advocacy.
Employee advocacy, at its core, is any program that encourages your employees to spread the word about your brand or share company content. These programs can be anything
- company events,
- and more.
Employee advocacy is an incredibly effective strategy to maximize your exposure without blowing your budget. To illustrate, say for example that your company page has 1,000 followers. Most of those followers are likely your employees or their friends and family. Another subsection would be businesses or clients you currently have (or have had) relationships with. That leaves a dismally small proportion of people following your page that could actually be potential clients.
This is where employee social sharing comes in. Over half the world’s population is present on social media, so there’s a good chance that your employees have their own social media pages on LinkedIn, Facebook, Twitter, and so on. By encouraging your employees to share your firm’s content on their own pages, you can reach an entirely new audience that you would not have otherwise.
Employee social sharing is the fastest and most cost-effective approach to employee advocacy. Thus, it is best to think of it as employee advocacy and employee social sharing, rather than employee advocacy versus employee social sharing. These two concepts go hand-in-hand when it comes to boosting your company’s online presence.
However, there is one problem that marketers often run into when starting an employee advocacy program. How do you encourage your employees to share your content on social media? The answer lies in employee advocacy software like Clearview Social.
What Is Employee Advocacy Software?
Employee advocacy software, like Clearview Social, gives you the tools you need to drive your employee advocacy and employee social sharing initiatives. Using Clearview Social simplifies the overall process by allowing your business to curate a queue of content to be shared on social media, which you can then send out to employees. Next, your employees can share that content with a single click, thanks to the software’s integration with various social media platforms.
This reduces a lot of the friction your employee social sharing would typically have, especially as the platform also offers gamification features (e.g. challenges or leaderboards) to further motivate employees to start sharing. For the past few years, Clearview Social has been used largely by law firms to get their partners and employees to share news and information about the company on social media — with successful, measurable results.
How Clearview Social Makes Employee Social Sharing Easier
- Helps you create a content feed for curating blog articles, industry insights, company news and announcements, and other forms of content — all in one place
- Makes it simple for your employees to share content with a single click, through automated emails containing all the information they need
- Uses an AI (Artificial Intelligence) program to schedule shares at peak traffic times on multipe social media platforms, with the option of scheduling up to a week’s worth of shares
- Allows you to monitor and measure results through powerful analytics tools
Why Use Employee Advocacy Software?
Technically speaking, you don’t have to use employee advocacy software when it comes to handling your employee advocacy and employee social sharing. However, you can’t deny that it significantly simplifies the process by automating multiple steps and easing the workload on everyone, giving both your marketing department and your employees the freedom to focus on other business matters.
Content shared by your employees is inherently effective — consumers tend to trust people they know over a faceless business, so your message will be met with more acceptance when it’s on your employees’ pages.
Aside from increasing brand awareness and recognition, employee social sharing also has the favorable side effect of positioning your employees as thought leaders in your industry. By regularly putting out quality content, you’re helping your employees start insightful conversations, build their professional networks, and establish their reputations as industry experts.
Current trends have also shifted to put the focus on employee empowerment and employee-generated content — when you take into consideration what your employees actually want to share, rather than what the company wants them to share, it adds a layer of authenticity and personalization that makes your shared content more interesting.
Who Can Benefit From Using Employee Advocacy Software?
The benefits of employee advocacy software can be utilized by many departments in a professional service firm.
- Marketing and public relations departments can use employee advocacy software to significantly expand the company’s reach and increase earned media value.
- Sales departments, working in tandem with marketing departments, can work to ensure that employee social sharing brings in the firm’s ideal clients, who are inclined to trust the company because of the posts they see online.
- HR and office management can benefit from being able to share company news and announcements with employees quickly. They can also benefit from employee social sharing during recruitment, as job postings shared by employees see higher engagement than those posted by a company.
- Employees can easily share content, keep up with current news, and feel more connected to their company’s overall mission.
We’re a simple platform that helps your team share your content on their social media platforms, with easy prompts, email reminders and one-click activation.