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Social media is one of the most powerful brand-building tools available today. Your reach potential is unlimited, every prospect is on it, and you get the chance to put your best face forward.
But there’s a catch: it only works if there’s a real strategy behind it. Simply showing up, posting randomly, or repeating the same tactics month after month won’t move the needle.
We see brands making the same common mistakes with their social media strategy every day. The 6 social media missteps you'll see here may seem small, but they can cost you real engagement, trust, and clients.
Before you sink more time into your next post or campaign, take a look at what’s going wrong with your social media strategy—and how to fix it. The good news? They’re all pretty easy to sidestep, especially with the right tools in your corner.
The Upside of a Solid Social Presence
Before we dig into what not to do, let’s talk about what a well-executed social media strategy can deliver. When you get all the kinks worked out, you can expect:
- Consistent brand visibility with your ideal audience to keep your brand top of mind.
- Increased website traffic by strategically linking back to your content or landing pages.
- Free impressions, clicks, and leads when posts are widely shared or go viral.
- Stronger social proof to build trust and connections with new and existing customers.
- Opportunities for employee advocacy by turning your team into brand ambassadors.
- Higher conversion potential—especially for brands leaning into social selling.
But before you can reap these benefits, you have to know the biggest social media strategy mistakes—and how to fix the ones you're making.
The Marketer’s Tool Kit for Social Media Automation
Are you tired of spending countless hours on repetitive, never-ending social media tasks? Let’s dive on implementing social media automation and taking your social media channels to the next level.
6 Biggest Social Media Mistakes Brands Make—and Easy Fixes
Now that we’ve covered the upside, let’s dive into the pitfalls where many brands stumble. Here are six major social media strategy mistakes and how to fix each one.
1. Posting Inconsistently
The mistake: One week you’re posting daily. The next week? You're MIA. We get it—posting on a regular basis takes time and effort. You're running out of content ideas. You've been busy with work. And it can feel like a complete waste if what you're posting isn't getting likes, comments or shares.
The problem is that inconsistency confuses your audience and kills your engagement. Social media algorithms reward pages that post regularly with more visibility, which helps boost engagement on every post.
The fix: Create a consistent posting rhythm that keeps your brand visible without burning out your team. You want your followers to get used to seeing your content on a regular basis. Make it a reliable part of their social scrolling experience by scheduling posts ahead of time, and you'll see more likes and shares roll in.
Clearview Social's scheduling tools make it easy to plan your content in advance and keep a steady presence—just plan once to post all week. Even better? We automate the best posting times with PeakTime AI™, so your content always lands when it’s most likely to perform.
2. Sounding Too Corporate or Inauthentic
The mistake: Your page is full of over-polished, jargon-heavy posts that sound like they were written by a committee. If your content doesn’t sound like a human, people can’t engage authentically—and they won't want to.
The fix: Be conversational, be helpful, be you. People connect with brands that act like people. And you already have a team of real people that can bring that unmistakable authenticity to your brand's social media strategy—your employees.
Brands are using employee advocacy software like Clearview Social to make it easy for their teams to post approved or branded content on social media. When your employees can share your content with one click or automatically, they'll enthusiastically bring the human touch to your company page.
3. Not Using Data to Drive Strategy
The mistake: You're posting based on what feels right and hoping for the best. Without data that shows you what actually works, you’re always flying blind—and wasting time on content that doesn’t resonate with your ideal clients.
The fix: You need clear performance data to guide your social media strategy. What topics drive engagement? Which posts convert? What seems to flop, despite your best efforts? Let the data show you what to do more (or less) of.
You can access all your social media marketing metrics in one place with the Clearview Social analytics dashboard: post performance, clicks, shares, who's engaging, and more. It's how you'll make smarter decisions, faster.
4. Ignoring the Power of Your Team
The mistake: Treating your social media strategy as a marketing-only club cheats you out of the engagement-boosting power of the rest of your team. When your broader team doesn't have a hand in your social media strategy, it leaves a ton of potential reach—and authenticity—on the table.
The fix: Empower your employees to share your brand's content with their own networks. Create and share content that is relevant for each department, whether that’s Sales, Marketing, Product, or Leadership. Each member of your team has thousands of connections on each network, and employee shares often get 8x more engagement than company posts.
We make it ridiculously easy to launch an employee advocacy program with Clearview Social. With member groups, one-click sharing, an endless stream of content you can pre-approve, and email or Slack nudges to get your team sharing more often, your employees can amplify your reach without any heavy lifting.
Want to empower your team to become impactful brand advocates? 🎯
Download How to Increase Employee Engagement on Social Media to get proven tactics that boost team participation and amplify engagement—one post at a time.
5. Mass-Sharing the Same Content
The mistake: If every employee posts the exact same thing at the same time, it looks robotic and spams people’s feeds. Your audience picks up on it. Some will unfollow your page; others will snooze your posts or learn to ignore what you share moving forward.
The fix: Use content variation to make team-shared posts feel personal and authentic. With the AI-powered Shuffle Content tool in Clearview Social, every team member can easily (and instantly) spin up unique captions when you're all sharing the same content. That way, everyone’s voice feels a little different—and followers keep engaging.
6. Thinking Engaging is Optional
The mistake: If you're posting content but not sticking around to respond, comment, or connect, it's like giving a speech and walking out before the Q&A. Don't treat social media like a mic drop moment. You'll send the message that your content isn't really based on connection and conversation.
The fix: Engagement is a two-way street. Like, comment, and reply. Interact like a human. That’s how relationships—and revenue—are built on social, and it should be at the core of your social media strategy.
Streamline your posting workflow with tools that free up time to actually engage. Our tools help you spend less time doing social, so you can spend more time being social.
Foolproof Your Social Media Strategy with Clearview Social
Learning the biggest mistakes your brand can make on social media is about more than just polishing your presence—it’s how you build a smarter, more profitable social media strategy.
We built Clearview Social to make it all easier. From one-click sharing and AI-generated captions to automated posting and leaderboards that keep everyone motivated—our platform makes it easy to avoid the mistakes that cause brands to stumble.
You’ll get clear metrics, multiply your reach, and make social a reliable lead source—all without adding more to your plate.
Ready to foolproof your social media strategy, stay consistent, and drive results? Get a free walkthrough now to see what Clearview Social can do to elevate your brand, your team, and your pipeline.
Create a Winning Social Media Program
Boost your brand’s social media reach and get your employees sharing company content with a powerful, all-in-one employee advocacy software.