Key Benefits of Employee Social Sharing for Enterprise Brands

Key Benefits of Employee Social Sharing for Enterprise Brands 

Dreaming of more social media engagement, a new stream of low-cost leads, increased reach, or a way to encourage employee buy-in? Creating a culture of employee social sharing is the solution. Enterprise brands can struggle to motivate and keep a large, far-flung team invested in company initiatives, but employee advocacy tools and solutions will position you and your team to reap the myriad benefits of engaging your team through social sharing. 

Giving your team a slice of brand ownership by motivating them to share branded content on social media is a game-changer for enterprise brands. Let’s look at some of the core benefits of employee social sharing for your company and your team below. 

How to Increase Employee Engagement on Social Media

Learn 5 simple practices that can help you tap into your team’s vast social networks for amplification and reliable engagement.

How Employee Social Sharing Benefits Your Company 

What does your company stand to gain from transforming your employees into a league of digital brand ambassadors? The list is lengthy—more employee engagement, increased brand awareness and trust, lower marketing costs, and tapping into a reliable new stream of leads makes it hugely beneficial for enterprise brands to build an employee social sharing program. 

  1. Encourage Employee Engagement

A recent Gallup poll found an alarming downward trend in employee engagement numbers—just 30% of team members report feeling engaged at work. Engaged employees are 21% more productive and have 31% lower turnover rates, according to an Aberdeen Group study. 

When your team is actively sharing and amplifying brand content on social media, every post is a new opportunity for engagement and company culture buy-in. Each social signal they receive (likes, shares, comments) reinforces the engaged mindset, showing them that their efforts are having a measurable impact at work. 

  1. Increase Brand Awareness and Trust

Boosting brand awareness and trust through employee social sharing will help you tap into increased reach, engagement, and visibility while building a solid foundation of trust with new prospects. Posts shared by employees reach 8 times more people because employees have larger networks than most company pages. 

Critically, the fact that a post was shared by a team member can influence how much others trust your brand—84% of people place a higher value on recommendations and content from people they know over an ad or brand post, and 77% are more likely to make a purchase decision when they learn about a product or service from someone they know and trust. You can benefit from the already-established trust and connections prospects have with your team members. 

  1. Reduce Marketing Costs While Ramping Up Results

Enterprise brands with at least 1,000 employees participating in social sharing through employee advocacy programs can generate up to $1.9 million per year in advertising revenue—just through team member shares! This data highlights the value of motivating your team to amplify and share content with their own, broader social networks. 

Without bringing new employees in or spending additional marketing dollars, employee social sharing programs enable you to reach vast audiences while keeping costs minimal. With a chance to significantly reduce your marketing costs, you’ll be able to allocate more budget to other company initiatives while getting measurable results from employee social sharing and engagement. 

  1. Boost Lead Generation Efforts

Social media is an incredible source for generating new leads, and getting employees to start sharing company content is the key to unlocking this valuable source of leads and revenue. By reaching the thousands of connections and followers your team members already have through employee shares, you’ll be able to tap into a steady stream of warm leads that can help you reach more diverse audiences online. 

Those benefits extend beyond client leads and into recruitment efforts. With an engaged team amplifying your company content, positive employee feedback, and a visibly strong company culture, you’ll be able to strengthen your recruitment efforts and increase employee retention rates. 

Asking Employees to Share on Social: Best Practices to Get Employee Buy-In

Your team is the best way to amplify your company content online. Boost Remote Employee Engagement and benefit from the business results that come from a fully engaged workforce.

How Employee Social Sharing Benefits Your Employees 

Employee social sharing doesn’t just benefit the company—it’s also a tried-and-true way to help your employees build and strengthen personal brands, achieve a new level of recognition and appreciation at work, and develop a sense of brand ownership. 

  1. Strengthen Personal Brands for Career Development

Sharing company content on personal social media accounts helps strengthen and build team members’ personal brands, helping them create a professional image online that can go on to benefit them in numerous ways. Around 86% of participants in employee advocacy programs felt it positively impacted their careers. 

From growing their professional network to engaging in thought leadership opportunities with your company, your employees can take essential career development steps by joining an employee advocacy program and develop useful skills that can propel them into new leadership positions within your workplace. 

  1. Achieve More Recognition and Appreciation

Appreciated employees are more engaged and motivated to do their best work. Building an employee advocacy program that encourages social sharing creates the ideal foundation for employees to achieve more recognition and appreciation opportunities at work—giving your best team members a chance to shine by sharing often and engaging more. 

World At Work found that 85% of companies with recognition programs saw employee engagement rise, while 84% of employees said they were more motivated on the job when they received recognition for wins at work. Using employee advocacy software with robust analytics makes it simple to track the leaderboard of which team members are sharing and engaging with brand content on social media the most—giving you the perfect opportunity to incentivize, recognize, and reward them for their efforts. 

  1. Foster a Sense of Brand Ownership

If you want your team to deeply engage with your company’s core values and mission, give them a sense of ownership through social sharing. Roughly 69% of employees crave a stronger sense of ownership in the company’s brand, and encouraging employees to jump in and start sharing company content on social media is a great way to foster that sense of brand ownership. 

When your team feels engaged and like they have a stake in creating and supporting the brand online, they’re more likely to feel invested in the company’s success and more motivated to help it succeed. That sense of ownership will extend beyond motivating them to share company content on social media—even boosting retention rates and helping strengthen company culture for long-term success. 

Enterprise-Level Employee Advocacy with Clearview Social 

Employee social sharing holds significant benefits for enterprise brands—creating advantages for both your company and your team. Creating an effective advocacy program means outfitting your toolkit with the right platforms to power your success. Clearview Social makes it easy for large companies to build an effective employee advocacy program with powerful social media automation software and AI tools that simplify employee sharing. 

Turning your workforce into a motivated team of digital brand ambassadors has never been easier than with our Enterprise plan. Schedule a free demo now to learn how Clearview Social can help you supercharge your social media efforts with all the tools you need to engage your team.