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LinkedIn has one of the most active user bases among any social media platform, with up to 40% of users visiting the site daily. It’s a great site for direct recruiting activities, like posting open roles and collecting resumes, and for contacting passive candidates and building your employer brand.
Like other social media sites, LinkedIn isn’t a set-it-and-forget-it marketing tool. It takes a thoughtful approach to create and share content that will resonate with not only potential new hires, but also customers, employees, and other key stakeholders, such as potential investors and board members.
As you plan your LinkedIn content strategy, pay careful attention to the best time to post on LinkedIn to maximize engagement with your campaigns. Ideally, you’ll find a time when your target audience is likely to be online, but at the same time, you won’t have to compete with dozens of other brands for their attention. Here are a few ways to thread that needle and find the best time to post on LinkedIn for your company.
When is the best time to post on LinkedIn?
The short answer: it depends. We’ll outline how to find the best time to post on LinkedIn in a minute, but here are some general guidelines to keep in mind. Experts have run the numbers and found the best windows for posting are:
- Tuesdays: from 7 AM – 8:30 AM, 10 AM – 12 PM, and 5 PM – 6 PM
- Wednesdays: from 7 AM – 12 PM, and 5 PM – 6 PM
- Thursdays: from 7 AM – 8:30 AM, 9 AM, 1 PM – 2 PM, and 5 PM – 6 PM
- Fridays: from 7 AM – 8:30 AM, and 12 PM
Generally speaking, the research shows that Wednesdays and Thursdays are the best days for posting, while content shared on the weekends gets little attention. On higher engagement days, the early to mid-morning and early evening are your ideal windows for posting.
However, it’s worth noting that these best times to post on LinkedIn are simply guidelines. You’ll need to consider your specific audience, industry, time zone, and what your competitors are doing. If you notice that other brands are posting heavily during these windows, it might make sense to corner a different part of the day where your posts won’t get crowded out.
How often should you post on LinkedIn?
Most experts recommend posting on your LinkedIn business page between two and five times per week. Anything more than once a day, and it’s likely the LinkedIn algorithm will de-prioritize your content.
Of course, you can increase your posting frequency through an employee advocacy program like Clearview Social. Using Clearview Social’s email prompts, employees at your company can share approved posts on their own page in one click. You can create a post to share on your company page, and then request others in your organization to share it on their pages too, multiplying the number of views the post receives exponentially.
Keep in mind that LinkedIn limits the number of people who see content from business pages, but personal pages enjoy almost limitless viewership. When you can activate your large network of employees to share company news, it can increase the visibility and reach of your company on the platform.
Read more: Creating a Social Media Plan That Drives Revenue
How to find the best time to post on LinkedIn for your company
Primarily, it’s important to watch your LinkedIn analytics over time to learn about your audience and adjust your posting schedule accordingly. LinkedIn analytics include KPIs like:
- Impressions – the number of times each post is visible for at least 300 milliseconds with at least 50% in view on a (signed in) member’s device screen or browser window.
- Unique impressions – the number of times your posts were shown to unique (signed in) members.
- Clicks – the number of clicks on your content, company name, or logo by a (signed in) member. This doesn’t include interactions (shares, reactions, and comments).
- Reactions, Comments, and Shares – the number of reactions, comments, and times your content was shared by members, including Direct Sponsored Content and video posts.
- Engagement rate – the number of interactions plus the number of clicks and followers acquired, divided by the number of impressions.
Tracking these metrics can help you understand when your audience is most active and hone your distribution accordingly.
It’s also important to keep in mind some basic, common-sense guidelines. For instance, do you know where your audience is based geographically? Sticking to a rigid morning posting schedule based on East Coast hours could mean you’re missing out on engaging with your West Coast customers.
The type of content you post should also play a role in your planning. For example, if you post news or updates, you might want to post during business hours. If you post more thought-provoking content or employee stories, you might want to post in the evening.
Regardless of timing, make it easy for users to find your posts using a branded hashtag.
Read more: How to Use Hashtags on LinkedIn
How Clearview Social can help
Clearview Social offers social media automation capabilities that can help your brand find its best time to post on LinkedIn. PeakTime™ is our smart scheduling algorithm that uses AI to find the best times for your LinkedIn posts to get the most attention.
Clearview Social shares millions of unique social media posts through our software, giving us the data we need to measure the effectiveness of shares and find the best day of the week and time to send your post. Over time, this can make a massive difference in the number of clicks, likes, and shares on your content.
In addition, it’s important to recognize that timing is just one piece of the puzzle. Amplification is another: LinkedIn rewards posts that get attention with more attention. As a result, Clearview Social offers amplification features to help you get more distribution automatically on your content. Our platform can boost your reach by auto-liking your employees’ shares with your company accounts. We also have a feature to automatically reshare top shares to your company accounts.
Ultimately, the best time to post on LinkedIn for your company will vary depending on your specific situation. However, by following the tips above, you can find the best time to post for your company and increase your engagement. Learn more about how Clearview Social can help your business profile and your employees post on LinkedIn at the best time by signing up for a free demo today.