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Employees’ social posts generate 8x more engagement than posts from company accounts. People trust real people—like your employees—way more than traditional ads or polished brand messages. When employees talk about their workplace, it feels genuine—and that’s powerful.
Employee advocacy is all about empowering your team to share content about your company—whether it’s an interesting article, a job opening, or their favorite moment from a company event. But let’s be honest: employees won’t just start posting on their own.
In building an employee advocacy program that everyone can rally around, you need a solid plan, some training, and the right tools to make sharing a breeze. When it’s simple, fun, and rewarding, your team won’t just join in—they’ll stick around and keep the momentum going.
Why Building Employee Advocacy Is Worth It
Before we get into the “how,” let’s take a moment to talk about the “why.” Why does building an employee advocacy program matter?
Build Trust
Again, people trust people—not brands. Employees sharing your message feels more real and less like marketing. In fact, 76% of people are more likely to trust content shared by "normal" people than content shared by brands.
Boost Your Reach
Every employee has a network of connections, whether it’s on LinkedIn, Facebook, or Instagram. When they share content, your message reaches far more people than your company’s social accounts alone.
Improve Employee Engagement
When employees feel like they’re part of something bigger, they naturally feel more connected to the company. Sharing content gives them a chance to celebrate their work, show pride in what they do, and feel like true contributors to the company’s success.
Attract New Talent
Want to recruit the best and brightest? Candidates are paying attention to what your employees say about your company online. Positive employee voices can draw in talent far better than a job posting ever could.
Show Thought Leadership
When employees share industry insights or helpful tips, it doesn’t just reflect well on them—it positions your entire company as a trusted expert. Over time, this builds credibility and strengthens your brand’s reputation.
Help Your Team Shine as Brand Advocates!
Empower your team to amplify your brand’s voice and expertise. Start turning employees into trusted industry voices today—it’s easier than you think!
7 Ways to Building an Employee Advocacy Program That Works
Let’s break down how to create a program that works for everyone:
1. Pick Your Ambassadors
Not every employee will be interested in sharing content, and that’s okay. Start with those who are already active on social media or excited about the company’s mission.
Executives and team leaders make fantastic advocates—they lead by example. When leadership actively participates, it sends a message to the rest of the team.
2. Provide Training
Many employees want to help but aren’t sure how to do it effectively. That’s where employee advocacy training comes in. Here’s what to cover:
- Social media best practices (how to share effectively while staying professional)
- How to reflect the company’s voice and mission in their posts
- Guidance for platforms like LinkedIn, such as using visuals, engaging with comments, and leveraging hashtags
Training helps employees feel confident about what they’re sharing and how they’re representing the company.
3. Make Sharing Easy
Employees are busy. The easier you make it for them to get involved, the more they’ll want to participate.
- Prepare pre-written posts, such as blog articles, industry news, or company updates, so they’re ready to share.
- Offer quick tips to increase engagement. For example, employees could add a personal comment, share during peak times (e.g., mornings or lunch breaks), and use hashtags.
Tools like Clearview Social’s Discover Content feature make this even easier. It lets employees find and share pre-approved content in just a few clicks—simple as that!
4. Celebrate Your Team
Everyone loves a little recognition. Here are some easy ways to show your team they’re valued:
- Leaderboards: Create a visual leaderboard to showcase who’s contributing the most. This promotes friendly competition and transparency.
- Simple Giveaways: Offer incentives like gift cards, company swag, or even extra time off. Who doesn’t love a little bonus for their hard work?
Turn Engagement into a Game
Motivate your team with leaderboards and gamification tools that make sharing fun and rewarding. Drive results and celebrate success—try it today!
5. Highlight Employee Stories
When employees share their own experiences, it feels genuine and relatable—something their networks will truly connect with. Suggest the following talking points:
- What they’re passionate about in their role or workplace
- Memorable successes or lessons from projects
- Key takeaways or “aha” moments from industry events or conferences
These personal stories don’t just humanize your brand—they help employees build deeper, more authentic connections with their audiences.
6. Track and Tweak
Start by making sure your team knows what’s expected and how they’ll benefit. Be upfront about the program’s goals and why their involvement matters—this sets the stage for a strong start.
Once things are up and running, don’t just cross your fingers and hope for the best. Track how the program’s doing by keeping an eye on key metrics like:
- How many employees are sharing content
- Engagement rates (likes, comments, shares—AKA the social media high-fives)
- Website traffic or leads coming from their posts
7. Utilize Technology
Technology is essential for creating successful, long-lasting employee advocacy programs. The right tools simplify tasks, keep everyone organized, and make your efforts more effective.
With a platform like Clearview Social, building and scaling an employee advocacy program doesn’t have to be a headache. Here’s how it helps:
- Share content in seconds: No more back-and-forth emails or messy spreadsheets—just quick, seamless sharing.
- Track what’s working: Get real-time insights to see what’s hitting the mark and where you can improve.
- Keep everything in one place: Say goodbye to juggling multiple tools and hello to one organized hub.
With Clearview Social’s Enterprise plan, large organizations can easily manage employee advocacy programs, even with complex team structures. It’s designed to simplify processes at scale so you can focus on what matters most—building a program that works for everyone.
Get Everyone on Board with Employee Advocacy
Employee advocacy is all about creating a win-win: it boosts your brand while giving your team a platform to share what they love about their work and industry. When employees feel valued and supported, they’ll naturally become your most authentic and passionate advocates.
The best part? Building an employee advocacy program doesn’t have to be overwhelming. With Clearview Social, it’s simple, engaging, and rewarding for everyone. From easy content sharing to tracking results, it’s built to inspire your team and deliver real results.
Ready to see the difference? Schedule a free demo today and start turning your team into your most powerful advocates!
Get Employees Excited About Sharing
Discover how to ask employees to share on social media effectively. Download this free guide for tips that drive engagement and build advocacy.