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Content marketing is essential in today’s digital-first business landscape. However, subtle (and sometimes not-so-subtle) differences between content marketing vs. email marketing, brand marketing, and other types of digital outreach can make the process of building a strategy feel daunting.
It’s important that you take the mystery out of content marketing so you can compete. With that in mind, here are the answers to 11 common content marketing questions to help you along the way.
We Answer 11 of the Most Pressing Questions About Content Marketing
Here are our answers to 11 frequently asked content marketing questions:
1. What is a content marketing strategy, and do I really need one?
A content marketing strategy is your blueprint for creating, distributing, and measuring the success of your content. Without one, you’re throwing darts in the dark and hoping one hits the board. Even if a piece of content is successful, it will be tough to figure out why without a good strategy.
2. What is the best type of content to engage audiences?
Short video clips, images, and live videos are the leading types of content for engaging with audiences and driving conversion. During a 2022 survey of U.S. consumers, researchers asked participants to identify the types of content they found most engaging. Participants were allowed to select more than one option.
Among the consumers surveyed, 66% selected short-form videos, and 61% selected images. The third most engaging type of content was live video, which was chosen by 37% of consumers.
3. How often should I post my content?
While the quality of your content is the most important element of your campaign, timing is a close second. You need to post content on the right channels for your target audience when they’re most active. PeakTime™ from Clearview Social eliminates the guesswork and shows you the perfect time to publish.
4. How do I handle content for different platforms?
Every platform has its quirks. What works on one may flop on another. For instance, Instagram campaigns thrive on visually stunning, short-form content. LinkedIn, however, favors long-form professional insights. Identify a few platforms that work best for your brand and focus your efforts there.
5. What’s the best way to come up with fresh content ideas?
Clearview Social’s Discover Content tool makes it easier than ever to find great content for your social media campaigns. The Chrome extension allows any team member to grab web content and integrate it into your social media strategy.
Discover Content also includes industry news feeds, Google alerts, and suggested content. These additions help you find relevant marketing resources.
6. How do I balance quantity with quality in content creation?
You need to post content frequently enough so that your brand is on everyone’s mind. However, you can’t stretch yourself too thin; if you do, content quality will suffer. Start with a realistic posting schedule, such as twice a week. Once you’ve got a handle on the basics, you can ramp things up. Just be consistent.
7. How can employee advocacy boost my company’s reach and visibility?
When employees share your content, it’s seen as more authentic than branded posts. If you want to turn your workforce into passionate brand advocates, you’ve got to make sharing content easy.
Clearview Social’s employee advocacy software simplifies content sharing while gamifying participation. This encourages healthy competition as your team members strive to make the biggest impact on the company’s reach.
Harness the Social Media Power of Your Existing Team
Increasing employee engagement on social media could be the next step in your content marketing optimization journey. Our ebook shares 5 simple practices that can help you tap into your team’s social networks for amplification and reliable engagement.
8. How can I incorporate user-generated content into my strategy?
User-generated content (UGC), like reviews and testimonials, can add authenticity to your brand. You can encourage customers to share their experiences by hosting contests and doing product giveaways. UGC builds trust and helps ease the pressure on your internal team to create everything from scratch.
9. How will artificial intelligence and automation impact content creation?
This is a content marketing question that’s only recently been asked, as brand owners are interested in the automation that newly developed AI can offer their team. AI and automation are all about maximizing efficiency without compromising quality. With the right tools, you can save time, improve your return on investment (ROI), and reach the ideal audience.
However, automation works best as a support system. Equip your team with the latest tools and encourage them to flex their creativity.
10. What’s the difference between B2B and B2C content marketing?
Business-to-business (B2B) content marketing and business-to-consumer (B2C) content marketing differs primarily in tone and focus. B2B content is typically data-driven, as it needs to sway multiple decision-makers. B2C content can be more relatable and emotional.
11. What content marketing trends should I watch out for in the coming years?
The rapid evolution of artificial intelligence is one of the most exciting content marketing trends to watch out for. AI is already making a big impact on the way brands manage their content marketing campaigns. You can use AI tools to quickly create content, schedule posts, automate workflows, and more.
For instance, Clearview Social provides AI automation tools to generate captions and schedule posts.
Maximize Your Content Marketing Efforts with Clearview Social
Content marketing can feel like a juggling act, but the right tools make all the difference. Clearview Social helps you focus and create compelling content by transforming your entire team into brand advocates.
Have more content marketing questions? Perhaps you want to explore other exciting topics like how web design impacts content marketing or the subtle differences in brand marketing vs. content marketing.
If so, it’s time to check out the Clearview Social blog. Our content library is packed with expert insights into content marketing, employee advocacy, and other topics that will help you expand your reach.
Level Up Your Content Marketing Strategy With Clearview Social
Clearview Social has all the tools you need to become a social media marketing powerhouse. Book a demo today and learn how to transform your entire workforce into brand advocates that drive growth.