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The digital and tech landscape is a bit overcrowded. Having a great product (or service) is no longer enough to win over new clients. Your tech brand needs a strong social media presence if you want to attract more customers and expand your reach. But how can your company cut through the noise and stand out on social media?
The answer is creating worthy and engaging content, getting your employees to share it, and building relationships with your audience. We break down the strategies that will help your tech brand stand out and explore how employee advocacy can be a game-changer.
Why Social Media Is Crucial for Tech Brands
Tech companies face unique challenges on social media. Whether you’re a SaaS provider or a cybersecurity firm, you likely struggle with:
- Complex Offerings – Many tech products and services require explanation, making it difficult to craft easy-to-digest social content.
- Fast-Paced Industry – New trends, innovations, and competitors emerge daily, making it hard to keep up.
- Distracted Audiences – Your potential customers are bombarded with information, so capturing (and maintaining) their attention can be challenging.
However, despite these challenges, social media still remains as an essential channel for tech brands to build awareness, showcase their products and services, and generate leads. Why? Because it builds trust. Your presence on social media helps shape how prospects perceive your company. Additionally, social media helps drive traffic and leads. Companies with an active social media strategy generate more inbound leads than those without one.
The Marketer’s Tool Kit for Social Media Automation
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5 Social Media Strategies for Tech Companies
1. Leverage Your Employees as Brand Advocates
Did you know that 69% of consumers trust influencer recommendations? Your employees are your biggest influencers. Their social media networks are full of potential customers—so why not empower them to share your content? But here’s the challenge: employees don’t always know what to post, and they don’t want to spend time creating content.
That’s where an employee advocacy program comes in. Instead of having to rely solely on your company page, encourage developers, sales reps, and executives to share your posts. By giving your team pre-approved content, you can significantly increase your brand’s reach. When employees post, their content gets 8x more engagement than brand accounts alone.
Pro Tip: Use a tool like Clearview Social to provide ready-to-share content, AI-generated captions, and one-click sharing options for your employees.
2. Prioritize Video and Interactive Content
The tech industry can be complicated, which is why video is such a powerful tool. People retain 95% of a message when they watch it in a video, compared to just 10% when reading text.
Here are a few video content ideas your company can create:
- Product demos and walkthroughs
- Feature highlights
- Customer success stories
- Q&A sessions and how-to tutorials
- Behind-the-Scenes content
- Interviews with your employees
- Event videos
Creating various types of videos can be both fun to produce and can be valuable to your audience.
3. Maintain Authenticity
Tech brands (or any brand for that matter) that succeed on social media have one thing in common: they sound human. Avoid using corporate jargon and messaging that sounds robotic. People want to connect with other people, not faceless brands. Here are some tips:
- Showcase your team members – Feature employees in your posts and let them share their expertise. Tag them in posts, which will encourage them re-post to their own followers.
- Use the power of storytelling – Instead of just posting about your product and features, highlight how they solve real problems to better resonate with the audience.
- Engage with your audience – Reply to comments, participate in discussions, and show that your brand is approachable.
Pro Tip: Employee-generated content adds an extra layer of authenticity. Encourage your team to share personal experiences, insights, and thoughts about industry trends.
4. Engage with Your Community
Social media isn’t just about posting often or even posting at the right time—it’s about sparking conversations and building meaningful relationships. To get more traction and engagement, we recommend:
- Responding to comments and messages – Don’t just post and disappear. Engagement builds brand loyalty.
- Leveraging LinkedIn Groups – Participate in discussions where your target audience is already active.
- Joining industry discussions – Follow relevant hashtags and contribute to conversations about your sector.
Example: A SaaS company could start a weekly LinkedIn poll asking followers about their biggest workflow challenges, then offer solutions in follow-up posts.
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5. Make It Easy for Employees to Share
One of the biggest missed opportunities in social media marketing is not leveraging your employees. Your tech team, sales reps, and leadership have their own, and often large network, where they can share valuable insights with—but they won’t do it unless it’s easy.
That’s where Clearview Social comes in. Our platform removes the friction by offering:
- One-Click Sharing – Employees can easily share pre-approved content with one single click.
- AI-Powered Captions – No need to rethink or rewrite copy—our AI generates compelling captions.
- PeakTime™ Scheduling – Posts are scheduled when your audience is mostly likely online for optimal engagement.
- Gamification & Leaderboards – Activate and encourage participation with rewards.
The Result? More visibility, more engagement, and a stronger social presence—without extra work for your team.
Turn Your Tech Team Into Brand Enthusiasts
Tech brands that succeed on social media don’t just post—they engage, educate, and empower their employees to share valuable company insights. If you’re looking for an easy way to get your team active and sharing on social media to expand your reach, Clearview Social can help. Our software makes sharing easy with features like one-click sharing, social media automation, and content discovery that gives your team access to an endless queue of share-worthy content. Request a demo today.
Transform Your Social Media Marketing And Branding with Clearview Social
Get a free demo today to discover how Clearview Social can put your brand on the path to success