Is It Time To Refresh Your Social Media Strategy?

A solid social media str ategy is vital for any business in 2022, no matter what the size. Engagement with your target audience can do wonders, but with no clear strategy, it can be difficult to track results and ROI. Get the most out of your social media marketing efforts by following our tips below!

Define Your Goals:

Get your team on board to discuss what your goals are and what you can do to achieve them. Think specifics! Decide what metrics you want to track and set a firm deadline. For example, “We will achieve_______ in ________ this quarter” .

This is called the “SMART” framework:

Engage with Your Audience & Post Consistently

Showing up regularly in your audience’s feed is the key to engaging them. Having continuous content creates an environment of trust for your audience, leading them to interact more often. To really become successful in the social media world, you need to engage with your audience. Provide tips, fun infographics or links to informative articles they’ll want to bookmark later on.


Take Advantage of a Social Media Calendar

A social media calendar can dramatically improve the performance of your posts. A well maintained calendar allows you to plan ahead and batch posts. This alone can save tons of time and prevent unnecessary stress. You will be able to see what is going out ahead of time, and know what you need to prepare for to keep in order to stay consistent.

Make Sure You’re Using Correct Image Sizes

Use every pixel to grab your audience’s attention! There is nothing worse than quality content paired with a grainy or skewed image. Want to be taken seriously as a company or thought leader? This is a surefire way to put the kibosh on that. There are many great articles and infographics that layout each network’s recommended image sizes. Just make sure they are current, as these recommendations change often!

Analyze Your Competitors

There’s no question that your competitors are already using social media and might know a little more than you do about social networking. Analyzing them allows you to know who your competition is and how they are doing in the market. Focus on the marketing that is working for them, while keeping up on their product and price. Re-evaluate to know where your game-plan may be falling short.

Boost Brand Awareness

Brand awareness is an incredibly powerful way to set your product apart from competitors in your field. Don’t let your feed feel like a highway of billboards, mix in plenty of content that starts authentic conversation. There is a right way and a wrong way to approach your audience, so it’s also worth reevaluating the right tone for your audience.
Now more than ever, social media and brand awareness are directly connected. By keeping up on the guidelines above, you’ll ensure your brand will stand out from the crowd.


To learn the easiest way to increase your brand’s social media traffic, visit us at and Get A Free Demo!


-Rebecca Rausch