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Content marketing automation has become a whole lot more than a buzzword. While not everyone is using automation to level up their content marketing efforts, they will be soon. In 2021, roughly 76% of companies reported using marketing automation, and the remaining respondents said they were planning to jump on the automation bandwagon.
Content marketing automation holds the key to improving ROI, maximizing campaign reach, and connecting with your audience on their terms. Here’s everything you need to know about content marketing automation, including the best tools and strategies for streamlining your next campaign.
Automation: Your Secret Weapon for Marketing Success
Content marketing software enables you to accomplish all of the following mission-critical goals:
Transform Chaos Into Order
Imagine having a personal assistant who never makes mistakes and can handle repetitive tasks without complaint. That’s what automation brings to the table. By automating routine tasks, you free up time to focus on strategy and creativity.
Think about it. You recruited your talented team members for their dynamic skills, not their ability to muddle their way through tedious, repetitious work. Content marketing automation alleviates the burden of redundant tasks and gives your team a chance to showcase their creative prowess.
Supercharge Efficiency
Automation optimizes your entire workflow. You can quickly handle tasks like scheduling social media posts and sending out email campaigns. You’ll also be able to track analytics seamlessly with a robust automation platform.
Anytime you can make your business more efficient, you should consider it a big win.
Saving your marketing team time and effort allows them to apply themselves to other tasks, like collaborating with sales to win over more customers. When your employees are no longer buried under never-ending tedium, they can tackle marketing challenges and use their collective creativity to promote long-term brand growth.
Maximize ROI
When you automate, you’re not just doing things faster — you’re doing them smarter. Automation tools can analyze data in real time, allowing you to make informed decisions quickly. This leads to more effective campaigns that resonate with your audience, ultimately boosting your return on investment.
Speeding up campaign planning and content creation can be particularly important when marketing on social media. Social trends come and go at a blistering pace. Indecision can lead to missed opportunities and leave your brand playing catch up.
Real-World Success Stories
Schneider Downs, a professional services firm, teamed up with Clearview Social to boost their content reach by leveraging our social media content automation tools.
Our solution’s automation features enabled the client’s employees to become confident digital advocates. The client enjoyed increased content reach and engagement, which yielded over $17,000 in Earned Media Value (EMV).
Empower Your Employees to Share Content With Automation Solutions
Learn how content marketing automation solutions like Clearview Social empower your team to share company content on social media.
Strategies to Seamlessly Implement Content Marketing Automation
Here are some content marketing automation best practices to jumpstart your journey toward more agile and efficient campaigns:
Create a Blueprint
Start by determining which tasks will benefit most from automation. Look at your daily marketing activities and pinpoint repetitive tasks that consume time but don’t necessarily require a human touch. A few examples include scheduling (or sending) emails, activating posts, and creating rough drafts of campaign copy.
Keep in mind that many of these tasks will still require some level of human involvement. The key is to find activities that can largely be automated so you can maximize your time savings.
Choose the Right Tools for the Job
You’ll need the right content marketing automation tools if you want your automation journey to be a success. Clearview Social stands out for its ability to put your social media initiatives on autopilot.
Our social media marketing and employee advocacy platform puts actionable intelligence at your fingertips and allows you to use what you’ve learned through automation.
Clearview Social also transforms your workforce into brand advocates. We make it easy for your employees to share branded content on their personal social media pages, which can drastically expand your reach and area of influence.
Harness Data and Analytics
Why wonder if you’re making the right marketing moves when you can be certain? Social media analytics allows you to sift through mountains of data and apply the information you glean to your next campaign.
Automation tools like Clearview Social help you fine-tune your campaigns via robust analytics capabilities. You can figure out what’s working, what isn’t, and why.
Segment Your Audience for Maximum Impact
One-size-fits-all marketing is a thing of the past. Use automation to segment your audience based on behavior, preferences, and demographics. You can build custom audiences for every campaign and target each group with personalized content that resonates.
Audience segmentation is by far one of the best ways to improve ROI. You can deliver messages that speak to each group’s unique pain points and preferences. By shifting away from the “cast a wide net” approach, you can reach more relevant audiences and minimize wasted time and money.
Personalize Your Messaging
Automation doesn’t mean losing the personal touch. In fact, your team will have more time to customize campaign messaging when you reduce their workload via automation. You can use dynamic content and personalized recommendations to make each customer feel valued and understood.
There are numerous ways to make your messaging more personal. You might offer coupons or discount codes for items similar to products that customers have bought in the past. You could also showcase specific product collections based on demographic data, which shows that you recognize each audience member’s unique needs.
Elevate Your Marketing Game With Intelligent Automation
The digital marketing arena is more competitive than ever. Content marketing automation allows you to work smarter and streamline tedious tasks, thereby freeing up vital resources, time, and talent. Explore the capabilities of Clearview Social and tap into the power of automation so you can level up your marketing efforts.
Harness the Power of Automation Today
Explore the Clearview Social platform and see how it can propel you toward your social media content marketing goals.