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Employees’ social posts generate 8x more engagement than posts from company accounts. People trust real people—like your employees—way more than traditional ads or polished brand messages. When employees talk about their workplace, it feels genuine—and that’s powerful. Employee advocacy is all about empowering your team to share content about your company—whether it’s an interesting article,…

Making your brand stand out in today’s ultra-competitive (and crowded) environment is no easy task. While your marketing team does a great job, they need every advantage you can give them. But let’s face it—you’ve got a budget to stick to. That’s where employee-generated content (EGC) comes into play.  81% of consumers view trust as…

When you’re at the helm of a growing company, there may be times when progress within feels stagnant. Perhaps employees don’t seem engaged, and productivity isn’t where it should be. If this hits too close to home, you don’t have to panic. Nowadays, it’s no easy feat to keep your team motivated and aligned with…

With more than 450,000 law firms in the United States, making your practice stand out from the competition has never been tougher. Legal professionals who fail to embrace modern marketing law firm trends risk losing clients to those who are better at connecting with their target audience. By familiarizing yourself with innovative ways of attracting…

Business-to-business (B2B) content marketing plays a crucial role in setting your company apart from the competition. It’s no longer just about making a sale — it’s about building a brand that resonates with your target audience and showcases the value your company can provide.  However, rapid shifts in market trends and customer expectations can make…

Building a thriving workplace culture doesn’t end with hiring the right people. The real way to achieve a culture that works is by keeping your employees engaged. And no—pizza parties usually don’t cut it.  As a business leader, you should think of employee engagement as the beating heart of your operations. Happy employees keep the…

The right content-sharing platforms can significantly enhance your reach and brand awareness, allowing you to easily share content and connect with consumers in a native, organic environment where they may be less guarded. Below, you’ll discover the top content-sharing platforms you need to be using to extend your social reach and pave the way for…

Content marketing automation has become a whole lot more than a buzzword. While not everyone is using automation to level up their content marketing efforts, they will be soon. In 2021, roughly 76% of companies reported using marketing automation, and the remaining respondents said they were planning to jump on the automation bandwagon.  Content marketing…

Business-to-business (B2B) e-commerce has experienced remarkable growth in the last few years, with sales surging to $2 trillion in 2024—triple the $650 billion expected for business-to-consumer (B2C) e-commerce. If you need more reasons to focus on a B2B sales strategy, these figures speak for themselves. Unlike B2C sales, which often focus on high-volume, lower-value transactions,…

LinkedIn has become a powerful tool for legal professionals looking to grow their personal and professional brands. With over 930 million members globally, LinkedIn has become the go-to platform for thought leadership, client management, and networking in the legal industry. It is a professional tool that allows lawyers to showcase their expertise, strengthen client relationships,…

While inventory and customer service are essential pillars of a successful business, neglecting your digital presence can significantly hinder growth. In today’s market, over 60% of all shopping journeys begin online, even if the final purchase occurs offline. Moreover, 53% of U.S. consumers always research online before making a buying decision. Given these numbers, building…