Key Features of an Effective Employee Engagement Dashboard

When you're at the helm of a growing company, there may be times when progress within feels stagnant. Perhaps employees don't seem engaged, and productivity isn't where it should be. If this hits too close to home, you don’t have to panic. Nowadays, it’s no easy feat to keep your team motivated and aligned with company goals. The key to this is understanding employee satisfaction should not be left to chance or a gut feeling. In fact, it should be approached in a more data-driven manner — and you can achieve this by implementing an employee engagement dashboard.

To take this a step further, tools like Clearview Social can help turn employee engagement into a powerful driver for business growth by offering employees an avenue to transform their motivation into measurable, external advocacy.

How Can an Employee Engagement Dashboard Benefit Your Company?

 

You can think of an employee engagement dashboard as a fitness tracker for your workforce, mapping out how they feel, perform, and connect with your brand. This quantifies key metrics like employees’ online sentiments and willingness to represent your company on digital platforms, making it much easier to track which areas you’re thriving in or need to improve on as you build an effective work culture. 

The following are tangible ways that an engagement dashboard can empower your team. 

Gather insights that drive smarter decisions

If used correctly, employee engagement analytics can serve as a treasure trove of data that enables you to learn more about your employees and figure out how to help them best. What departments are prone to facing burnout? Is the onboarding process falling flat? Data doesn't lie, and when you listen, you can make informed choices that keep your employees engaged and productive. 

Win stronger brand advocates

You can also leverage insights from your engagement dashboards to fine-tune your marketing efforts, boosting your brand awareness and engagement efforts that attract new leads and potential hires. What type of content resonates the most among your employees? What inspires them to engage? 

Remember that when employees feel properly engaged, they don't just clock in and out. They become your biggest advocates — and for marketing teams, this is pure gold. Engaged employees are more likely to share company updates on their personal networks, giving you a better shot at broadening your reach through effective, organic means.

Build a unified vision across teams

If you’re thinking that dashboards are just useful for HR, you’re missing how vast its potential can be for your company’s growth. Anyone who cares about building a thriving workplace should take notice of employee engagement tools. 

Managers can use them to boost team performance, marketers can use them to further promote brand advocacy both internally and externally, and employees can use them to improve their company experience throughout their tenure. It's a win-win-win that creates a stronger, more connected company — and who wouldn’t want that?

6 Must-Have Features for Your Employee Engagement Dashboard

The best dashboards go beyond simply collecting data. Here are key features you should not miss when developing your own template for an employee engagement dashboard.

1. Easy-to-understand analytics

Data is only powerful if you can make sense of it. A great dashboard should be designed with non-experts in mind. Your employee engagement analytics should be intuitive and easy to interpret, letting you track trends, pinpoint problem areas, and measure the impact of your initiatives with little to no effort on your part. With actionable insights you can access and digest easily, you can always be one step ahead

Receive Insights You Can Trust

Clearview Social encourages a data-driven approach to refining your engagement strategies, which is why we make your analytics as actionable and easy-to-grasp as possible. Witness your team’s social media habits first-hand and discover ways to keep them actively engaged.

2. Pulse surveys

How do you know how your team feels without asking? Pulse surveys offer quick feedback that helps you draw out employee sentiment in real time and determine if current efforts are working as planned. These surveys should be regularly done, touching on questions like the level of enthusiasm employees have about new projects or whether they feel aptly supported by leadership.

3. Leaderboards

Everyone loves a little acknowledgement. Using dashboards with features like leaderboards or recognition badges makes it easier to give your top performers much-needed recognition. When employees see their hard work appreciated, it boosts their morale while also inspiring others to step up. 

Clearview Social's leaderboard feature, in particular, shows how each member ranks against a set of metrics specifically tailored to what matters most to your organization, such as social shares, clicks, and Earned Media Value. It also offers gentle, constructive feedback to users on how their shares could be improved.

4. Gamification

What if engagement felt less like a requirement and more like a game? Dashboards that allow users to gamify the process help bring some friendly competition into the mix. With Clearview Social, you can choose to incentivize employees to encourage their participation through company swag or gift cards — and readily reap the benefits of a more active, connected workforce. 

 

Bring Out the Fun in Employee Engagement

Your company’s engagement efforts need not feel like a chore. Design it like a game with Clearview Social’s gamification feature, and reward your top performers with exciting prizes!

5. Built-in marketing functions

Here's where it gets exciting: Some dashboards, like what you can get from Clearview Social, take things a step further by offering handy marketing functionalities. 

Simplify the content creation process by letting Clearview Social curate relevant content on your behalf, draft engaging captions using our very own AI generator, and schedule posts for publishing without having to use another tool. Our well-rounded suite of features makes it easier to amplify your brand's reach and keep social media engagement high.

6. Reliable security features

Last but definitely not least, your dashboard must be secure, especially when you’re dealing with sensitive employee data. You need a dashboard that can keep your data safe — no exceptions. 

Clearview Social employs industry-leading security controls and is compliant with GDPR and CCPA standards. Customize access controls and set permissions based on department or role to make sure sensitive data is only accessible to those who need it. Clearview Social also supports SSO integrations for seamless login and automatic user provisioning. The best platforms ensure that your data is well-protected without compromising ease of use, so you can focus on engagement, worry-free about potential breaches.

Engage Your Employees More Actively with Clearview Social

Engagement doesn't stop at making employees feel good about their work. In fact, it may serve as a launchpad for something even more powerful: advocacy. 

Investing in genuine employee engagement by leveraging dashboards and other tools rewards you with long-term payoff. By giving your team the means and motivation to engage with your brand actively, you inspire them to introduce your story and successes to their respective networks and contribute to your team’s marketing success in unique, organic ways. 

Clearview Social is designed to make this process seamless, not just helping you improve your engagement, but ultimately allowing you to turn your workforce into an army of loyal brand ambassadors that drive tangible results.

With Clearview Social, Employee Engagement Becomes a Growth Strategy

Turning employees into brand advocates can drive your business forward in a multitude of ways. Learn more about how Clearview Social can revitalize your employee engagement strategies and witness growth like never before.