15 Social Media Collaboration Tools Every Marketing Team Needs

Imagine having the power to effortlessly coordinate your marketing activities across multiple social media platforms, boosting your efficiency and, ultimately, your brand’s success. From brainstorming innovative content to analyzing performance metrics, this seamless collaboration is the key to outpacing the pack. Here, social collaboration tools like Clearview Social come into play. They offer a centralized platform to revolutionize the way your team operates so you can gain a competitive edge. Eager to elevate your social media presence to propel your business success? Let’s get right into it!

1. Clearview Social

Clearview Social is a sophisticated social media collaboration tool that simplifies content sharing across your team’s accounts. This ensures consistent messaging directly from the most reliable source: your employees. It also boasts algorithmic auto-scheduling, AI caption writing, one-click sharing, and much more. With Clearview Social, your business can curate and distribute powerfully engaging content, leveraging the authenticity and credibility of your own workforce.

Pros:

• Utilizes user-generated content to tap into the power of employee advocacy
• Facilitates content curation and sharing across multiple platforms
• Encourages employee engagement and participation in social media efforts
• Includes analytics and reporting to track the performance of social media campaigns
• Awarded the most user-friendly platform of its kind 
• Voted the easiest to set up

Cons:

• Designed for businesses who market to other businesses and is focused on LinkedIn, Facebook, and X and this software is therefore not ideal for companies who market to consumers and want to focus more on TikTok and Instagram

2. Slack 

Slack is a comprehensive social collaboration tool widely used in the workplace, especially among remote teams. Although technically not a social media tool, it’s perfect for marketing collaboration. It offers various features like multiple channels, direct messaging, file sharing, and social media integrations with apps like Facebook and Twitter. These enable streamlined communication, content promotion, and project management.  

Pros:

• Integration with other social collaboration platforms
• Real-time messaging and file sharing

Cons: 

• Can be overwhelming with its many channels and notifications
• Limited storage capacity for files

3. SocialPilot

SocialPilot is a robust social media sharing tool that helps marketing teams schedule and publish content across multiple platforms. It also serves up robust analytics and team collaboration features. 

Pros: 

• Convenient scheduling and management of social media posts
• Analytics and reporting features

Cons:

• Limited functionality
• Can be expensive for larger teams or agencies who want to add a lot of profiles

4. Wrike

Wrike is a project management tool that empowers marketing teams to plan, track, and collaborate on social media campaigns. It includes features like task management, Gantt charts, and customizable workflows.

Pros: 

• Project management features for organizing and tracking tasks
• Customizable dashboards and reporting options

Cons: 

• Steep learning curve 
• Higher pricing plans for advanced features and larger teams

5. Igloo

Igloo is an intranet social collaboration software that gathers information from multiple sources, such as apps, hard drives, and even brainstorming collaborations. This enables quick and creative content creation on social media. In addition, it also provides features like document management, team calendars, and discussion forums. 

Pros: 

• Customizable and branded interface
• Document and knowledge management features

Cons: 

• Limited integrations with other social media collaboration tools 
• Can be expensive for larger organizations

6. Monday.com

Monday.com is a visual project management platform that allows marketing teams to create, monitor, and collaborate on social media campaigns. It offers customizable boards, automation, and integrations with popular tools.

Pros:

• Customizable workflows and templates
• Integration with several social media collaboration platforms

Cons:

• Steep learning curve for complex workflows and automation
• Limited reporting and analytics features

7. Google Drive

Google Drive is a cloud storage and social media collaboration platform that enables marketing teams to store and work together on social media content planning and execution using documents, worksheets, and presentations.

Pros:

• Easy file storage, sharing, and collaboration
• Real-time editing and commenting on documents

Cons:

• Limited offline access and functionality
• Can be challenging to organize and find files in larger folders

8. Mention

Mention listens to millions of conversations on social media to efficiently monitor competitors and dig up invaluable insights. Your team members can also access data visuals they can share and sift through in order to elevate your marketing strategy. 

Pros:

• Real-time alerts and notifications for brand mentions
• Competitor analysis and sentiment analysis features

Cons:

• Limited social media management and scheduling capabilities
• Some users may find the interface somewhat cluttered

9. Huddle

Huddle is a general collaboration platform specifically designed for marketing teams. The app can be used within organizations and for engaging with external partners who can share documents, manage tasks, and churn out ideas for social media campaigns.

Pros:

• Project management features for task tracking and deadlines
• Customizable workflows and approval processes

Cons:

• Limited integrations with other social business collaboration tools 
• Can be pricey for larger teams or organizations

10. Brosix

Brosix is a secure instant messaging and social collaboration tool that allows marketing teams to communicate, share files, and work closely on projects. For instance, you can enjoy interactive and instant messaging with multiple team members, create visuals for social media content ideas on whiteboards, and transfer large files, which compresses for easy sharing. 

Pros:

• Screen sharing and remote assistance features
• Customizable and branded interface

Cons:

• Limited integrations with other tools and platforms
• Less intuitive user interface compared to other options

11. Evernote

Evernote is a remarkable note-taking and organization tool that helps marketing teams capture ideas, set up to-do lists, and collaborate on content generation for social media. It includes features like note sharing, web clipping, and task reminders.

Pros:

• Cross-platform availability and synchronization
• Various formatting and editing features for notes

Cons:

• Limited collaboration features compared to other tools
• Some users may find the interface a bit overwhelming

12. Asana

Asana is a popular business project management tool that helps plan, organize, and track collaborative social media campaigns. Users can tap into features like task management, kanban boards, and project timelines, allowing them to work seamlessly together on social media content.

Pros:

• Customizable workflows and templates
• Integration with various tools and platforms

Cons:

• Can be overwhelming for complex projects or large teams
• Limited reporting and analytics features

13. Notion

Notion is an all-in-one workspace that allows marketing teams to collaborate, plan, and organize social media campaigns. It boasts features like document sharing, task management, and databases.

Pros:

• Customizable and modular interface
• Integration with various tools and platforms

Cons:

• Can be complex and overwhelming for beginners
• Limited functionality compared to specialized tools for specific tasks

14. Miro

Miro is an online whiteboard platform that facilitates brainstorming, visual planning, and content sharing. Among its features that you can use for effortless collaboration are pre-built templates, sticky notes, and diagrams. These come in handy when building social media strategies.

Pros:

• Real-time collaboration in social media with team members
• Integration with various tools and platforms

Cons:

• Steep learning curve for complex workflows and features
• Limited functionality compared to specialized tools for specific tasks

15. Planable

This social media collaboration and management tool helps users create, edit, and schedule social media posts in real-time. The platform also strengthens team collaboration by enabling the sharing of links. You can also view activity histories, send comments with attachments, and leverage its easy-approval workflows. 

Pros:

• Visual content preview and scheduling
• Workflow and approval processes for team members

Cons:

• Limited functionality vis-à-vis other social media management platforms
• Certain users may find the interface less intuitive than the alternatives

Leverage Clearview Social for Social Media Success

With these top social collaboration tools, marketing teams can significantly enhance efficiency and drive results. And among these platforms, Clearview Social is in a league of its own. 

Clearview Social enables employees to seamlessly tailor their social media posts to match their companies’ brand identity and target audience. Using next-generation features, organization members can curate fresh, high-quality brand content that’s equally authentic and credible. This parlays into a comprehensive and robust solution for businesses seeking to ramp up their online presence to boost their numbers. 

In search of a clear advantage? With Clearview Social, achieving social media success for your business has never been easier. Call us to request a free demo today.