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Social media has become a powerful platform for businesses, allowing them to connect with customers and build brand awareness. Acknowledging its importance, marketers incorporate social media into their strategies to ensure their success in the digital space.
Social media management tools for agencies play a crucial role in streamlining this process. These tools act as indispensable allies, working alongside your team to maximize efficiency, boost collaboration, and, ultimately, drive the desired results.
But with so many tools promising to enhance your workflow, it can be overwhelming to determine which platforms are worth your time and money. We're here to walk you through the key features and the pros and cons of the top solutions, covering heavy hitters like Clearview Social. No matter your specific focus, you're sure to discover new ways to work smarter and provide superior services to your clients.
Essential Features of Social Media Management Tools for Agencies
When deciding which tool is right for your team, it’s important to identify what you need it to do for you. Think about what features are your must-haves and which ones are nice-to-haves. From there, you can already narrow down your options and focus on the ones that address your team’s pain points. Different tools have different capabilities, but here are some of the most crucial ones you should look for:
Content Calendar Management
A content calendar lets you map out your social media posts in advance. It ensures a consistent stream of engaging content that keeps you top-of-mind with your customers. By planning your posts ahead of time, you not only maintain a strong online presence but also address any gaps in your context mix to stay aligned with your goals.
Automatic Scheduling
Tools with smart scheduling capabilities not only reduce the need for manual labor but also determine ideal times for posting. By uploading at times when your audience is most active, you improve your content’s reach and performance.
Analytics and Reporting
To measure the effectiveness of your campaigns, opt for social media tools with robust analytics and reporting capabilities. Gaining insights into crucial data (e.g., audience demographics and engagement) can guide you in refining your strategy for optimal outcomes.
Collaboration
Choose social media management tools that boost productivity through collaboration. Look for features like task management, role-based access controls, and custom approval workflows to ensure effective coordination with both your team members and clients. With these tools, you can streamline operations, improve communication, and ensure everyone is on the same page.
Integration with Other Tools
Choose software that allows for integration with essential tools, such as CRM software, content creation apps, and collaboration platforms like Slack. Not only does this enhance your team's efficiency, but it also ensures consistent data across all systems.
5 Best Social Media Management Tools for Agencies
After an in-depth review of some of the best social media management tools for agencies, we've determined the top 5 that should be in your arsenal. Explore these top-notch tools to streamline your social media management services, enhance teamwork, and drive exceptional results for your clients:
1. Clearview Social
Clearview Social tops the list of social media management tools for agencies, taking the lead with its comprehensive suite of features. This powerhouse uses artificial intelligence (AI) and automation to streamline tasks, from caption writing to content creation, enhancing your team's efficiency.
What distinguishes Clearview Social from other social media software for agencies is its emphasis on employee advocacy. It empowers your team members to actively contribute to your agency's success through social sharing, which in turn, helps expand the reach of your content.
Pros
- Utilizes AI to automate tasks, saving you time and money
- Delivers in-depth analytics for precise measurement of your social media strategy’s performance
- Automatically identifies the ideal times to share content for maximum reach
- Allows scheduling of posts days, weeks, or even months in advance
- Offers an asset management system to simplify the storage and sharing of images, videos, and other media
- Supports content amplification strategies by encouraging employees to share posts, resulting in higher reach and engagement
- Integrates with Slack and ChatGPT
Cons
ClearviewSocial is designed for B2B marketing, so as a social media management tool for agencies, it is ideal to use for finding new clients or using it in your strategy for clients who have B2B businesses, but not for your agency’s B2C clients who would market more on Instagram and TikTok.
We make it easy for your employees to participate in promoting company content on social
2. Agorapulse
This social media management tool for agencies offers a range of classic functionalities that many marketers rely on, such as post-scheduling and monitoring. Its standout feature is social listening, which allows marketers to track and monitor brand mentions across all channels. This not only provides insights into how customers perceive your marketing efforts but also serves as a guide for refining your strategy.
Pros
- Simplifies conversation management by consolidating all social media messages, comments, mentions, and more into one "Social Inbox"
- Boosts efficiency by eliminating the need for manual posting
Cons
- Some users have expressed frustration over its lack of support for less popular social media channels
- Core features are more focused on customer relationship management (CRM)
Although Agorapulse integrates with popular social media platforms, it lacks compatibility with collaboration tools such as Slack—a capability offered by Clearview Social.
3. Buffer
Buffer is another social media management tool for agencies, offering a range of fundamental features such as content scheduling and cross-posting. It is centered on fostering meaningful engagement, ensuring that clients maintain an active social media presence.
Pros
- Centralized dashboard for planning, posting, and managing content
- Includes a landing page creator, allowing you to create one clickable link for your social profile's "bio"
Cons
- Limited integration capabilities
- Channel-based billing may be a problem for agencies with limited budgets
- Analytic reports offer only basic insights; for a more in-depth understanding of social data, you'll need a comprehensive toolkit like Clearview Social
While this social media tool for agencies does provide automation, its functionalities are restricted to post-scheduling. In comparison, Clearview Social harnesses advanced AI for automation, allowing for a more efficient allocation of time and resources.
4. Planable
Planable is a social media management tool that allows teams to conveniently create, plan, and approve content in real-time—all within a single dashboard. This allows for streamlined collaboration, well-defined workflows, and prompt content approval. By eliminating long email exchanges and manual monitoring of approvals, Planable ensures content is posted without delay.
Pros
- Facilitates real-time collaboration with customizable permission levels for team members
- Enables the creation of custom workflows incorporating multi-level approval processes
- Features a clean, easy-to-use interface
Cons
- Offers limited functionalities compared to other social media management tools
- Lacks social media analytics to monitor key metrics like engagement— a function present in tools like Clearview Social
- Several users find the pricing too steep
- Lacks AI-powered features such as copy and caption writers
5. Sendible
Sendible is a social media management tool for agencies and in-house marketers managing multiple social profiles. With Sendible, the ability to schedule posts, engage with customers, gain insights, and more are consolidated onto a single dashboard for easy management. It also allows you to create individual dashboards for each client, reducing the need for constant account-switching
Pros
- Content calendar offers a comprehensive overview of each client's posts at a glance
- Most inexpensive plan already accommodates up to six social profiles
- Produces channel-specific reports tailored for each client
Cons
- Compared to Clearview Social, its AI and automation tools are somewhat limited
- Some users say that its reporting capabilities could be more robust
- Occasional issues with post-scheduling
Provide Superior Social Media Management with Clearview Social
Social media management tools for agencies ensure you stay ahead of the curve and deliver the desired outcomes. Whether it's crafting content at scale, tracking metrics, or reporting results, these tools enable you to execute your roles efficiently and effectively.
Clearview Social stands as your all-in-one solution for elevating your agency's social media strategies. From content creation to automation and beyond, we equip you with the essential tools for success. Moreover, our employee advocacy software empowers your team to become brand ambassadors—a powerful strategy for attracting more clients to your agency.
Discovering Clearview Social For Your Social Media Management
Discover the benefits of our platform by requesting a free demo today. With us by your side, you'll be well on your way to achieving social media success and client satisfaction.