5 Best Social Media Marketing Tools to Grow Your Brand

Social media has become an indispensable tool for enhancing brand visibility and engaging with customers, making a well-crafted marketing strategy more crucial than ever before. Tools for social media streamline this process, but with new platforms emerging and existing ones constantly changing, knowing which tools are worthwhile can be tricky.

To guide you, we've identified the best social media marketing tools available today. From all-encompassing solutions such as Clearview Social to specialized tools like Keyhole, we've got you covered on all fronts.

Whether you're new to the social media world or a seasoned strategist aiming to elevate your game, these tools will allow you to supercharge your brand and engage your audiences more effectively. 

Core Features of the Best Social Media Marketing Tools

As you explore the best tools for social media marketing, consider how well each supports your goals. Different tools offer different features and functionalities, so you'll want to determine which are most crucial for your strategy. Look for key features like:

Audience Targeting

The best tools for social media should be able to offer insights into your target audience. By defining your audience, you can confidently establish social media goals and create content that resonates with that specific segment. This results in higher engagement, enhanced conversion rates, and a more efficient use of your resources. 

Social Media Automation

Enhance your marketing team’s efficiency by choosing social media tools with automation capabilities. These tools streamline routine processes, so you can allocate your time to more critical tasks like cultivating customer relationships to drive leads. 

Content Curation

Tools that aid in content curation simplify the process of finding and sharing fresh, high-quality content from trusted sources. These enable you to position your brand as a thought leader in your industry, which in turn, fosters credibility and builds trust with your customers. 

Auto-Scheduling

Timing is crucial in social media marketing. By scheduling your content to publish at the ideal time, you ensure it reaches your audience when they're most active online. Well-timed posts enhance brand visibility, putting you at the top of your customers’ minds.

Advanced Analytics and Reporting

Opt for social media tools that provide insights into core metrics such as engagement, reach, and conversion rates. Advanced analytics tools help you identify trends, understand what resonates with your audience, and make data-driven decisions to refine your strategy.

Employee Advocacy Features

Amplify your reach by empowering your employees to become brand ambassadors. With employee advocacy software—which is centered on social sharing—your team members can actively promote your content to a broader audience. Not only does it boost awareness, but it also enhances your credibility.

5 Best Marketing Tools for Social Media 

Growing your brand on social media requires leveraging the right tools. Consider these top social media marketing tools to achieve your goals.

1. Clearview Social

This powerful social media tool leverages AI and automation to streamline processes such as multichannel posting, allowing you to drive optimal results with minimal effort. It offers an impressive suite of features tailored to meet the needs of modern marketers. However, what sets it apart is its focus on employee advocacy.  

 

By empowering your team members to promote your content, Clearview Social expands your reach, drives genuine engagement, and builds awareness for your brand.

Pros

• Strategically schedules posts to ensure they go live when your audience is most active, maximizing engagement
• One-click sharing feature makes it effortless for employees to repost branded content; ensures easy distribution of content across different social media channels
• Comes with extensive analytics and reporting tools, enabling you to measure the performance of your social media campaigns and refine them for better results
• Leverages AI to generate a consistent stream of fresh and relevant content
• Integrates with Slack to streamline workflows and enhance collaboration 

 

2. Audiense

Audiense is a social media tool with a focus on segmentation—the process of dividing your customers into groups based on common characteristics. It allows you to gain insights into their interests, preferences, media affinities, and other critical data, which you can use to craft accurate personas. This information lays the foundation for creating tailored content, leading to more meaningful customer engagement.

Pros

• Comprehensive market research tools let you plan audience-centric campaigns
• Creates detailed reports about your audience based on demographics, socioeconomics, buying mindset, and other predefined segments

Cons

• Potential pricing concerns, particularly for small businesses or those with limited budgets
• Limited tools for social media compared to Clearview Social
• Lack of integration with social media channels other than Twitter

3. Buffer

Buffer’s strength lies in its multichannel campaign management, which lets you plan, create, publish, and schedule content across various platforms, all from a single dashboard. Additionally, its AI assistant generates ideas and repurposes posts, providing you with a consistent stream of content to maintain a strong social media presence.

Pros

• Easy-to-use post-scheduling tool for all your social media channels
• Features a “Start Page” creator for compiling content you want to highlight

Cons

• Analytics capabilities are relatively limited compared to other tools for social media like Clearview Social
• Lack of integration with collaboration tools 
• Overall cost rises with each connected channel 

Although this tool for social media harnesses AI, its use is restricted to content creation. In comparison, Clearview Social leverages AI to streamline various social media processes, such as post-scheduling and caption writing.

4. Keyhole

Keyhole offers a range of standard tools for social media, such as cross-platform posting, but its strength lies in real-time monitoring. This capability lets you actively listen to conversations, giving you a deeper understanding of customer sentiments about your brand. 

Pros

• Real-time hashtag monitoring helps you stay up-to-date with trends
• Advanced analytics offers detailed insights into the success of your social media campaigns
• Ability to track metrics like mentions, shares, and follower counts, while benchmarking against competitors, to gain a competitive edge

Cons

• May entail a steep learning curve compared to other top social media marketing tools like Clearview Social
• Limited social media management features as it is mainly focused on social listening

5. Sendible

This social media marketing tool offers an array of essential features, including content generation, collaboration, and more—all conveniently accessible in one place. Its analytics tools allow for channel-specific metric tracking, while its report builder makes it easy to generate branded reports in minutes. 

Pros

• User-friendly content calendar supports scheduling across multiple social media platforms 
• Collaborative features facilitate efficient teamwork with customizable roles and workflows for both teams and clients
• Integrates with popular social media networks, including TikTok and Instagram 

Cons

• Advanced features—such as its AI caption generator—are restricted to higher-tier pricing plans
• Absence of content amplification tools to boost your brand’s exposure—a capability in which Clearview Social excels

Like Clearview Social, this social media tool comes with an optimized post scheduler. However, the downside is that Sendible lacks a feature to prevent content over-sharing, which may put you at risk of overwhelming your audience. Clearview Social excels in this area, helping users create quality content and strategically time posts for maximum impact. 

Make Clearview Social Your Brand-Building Companion

Your brand’s success becomes limitless when you have the best social media marketing tools at your disposal. They help you craft compelling content, increase awareness, measure your performance, and ultimately, propel your brand to new heights. 

The combination of AI and automation makes Clearview Social a solid solution for marketers in the B2B space. Our robust toolkit is designed to elevate your brand’s social media presence while ensuring you drive optimal results with ease. Moreover, we recognize the influential power of your team, which is why we specialize in employee advocacy—a proven strategy for fostering genuine engagement and further amplifying your reach.