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How to Get Employees Excited About Sharing on Social Media
Your employees can be your most powerful brand advocates—if you know how to get them excited. Learn how to encourage authentic, share-worthy engagement.
Read MoreHow Content Marketing Drives Sales & Success: Tips to Implement Now
All marketers have heard that content is king. But does that mean it automatically translates into revenue? Not necessarily. With sales cycles growing longer and competition intensifying, marketing leaders are constantly pressured to justify every dollar spent. How content marketing drives sales isn’t always clear, and many teams struggle to connect their efforts to measurable…
Read MoreHow Your Tech Brand Can Stand Out on Social Media
Is your tech brand struggling to break through the noise on social media? Discover how employee advocacy, video content, and authentic engagement can set you apart.
Read MoreThe B2B Content Marketing Funnel: Effective Strategies for Each Stage
Business-to-business (B2B) marketing requires ongoing nurturing and consistent interactions with your target audience. On average, it takes at least 54 distinct touchpoints to transition a business prospect to a marketing qualified lead (MQL). To win more leads and grow your business, you need a dynamic B2B content marketing funnel that speaks to prospective clients’ pain…
Read MoreContent Marketing for Financial Institutions: 7 Strategies That Pay Off
Skepticism about the financial industry is at a fever pitch. In fact, a recent survey found that just 10% of the population trusts financial institutions. Against this backdrop of eroding trust, how do financial institutions like banks, insurance companies, and mortgage companies successfully connect with potential customers? The answer lies in strategic content marketing for…
Read More11 Examples of Successful Employee Advocacy Programs to Inspire Your Strategy
Let’s face it — today’s consumers can see right through inauthentic content. While paid ads certainly have their place, your marketing mix also needs a healthy dose of authentic content that captivates, engages, and builds trust with your target audience. Who better to generate it than your employees? The most successful employee advocacy programs empower…
Read MoreSuccessful Employee Advocacy on LinkedIn
As the saying goes, people buy from people. Both studies and history show that consumers are far more likely to trust individuals over corporations, highlighting the value people place on reputable industry professionals. It’s even more important when it comes to employee advocacy on LinkedIn, a professional platform that runs on connections and credibility. But…
Read More11 Content Marketing Questions You’ve Always Wanted to Ask Answered
Content marketing is essential in today’s digital-first business landscape. However, subtle (and sometimes not-so-subtle) differences between content marketing vs. email marketing, brand marketing, and other types of digital outreach can make the process of building a strategy feel daunting. It’s important that you take the mystery out of content marketing so you can compete. With…
Read MoreHow Gen Z and Millennials Are Redefining Employee Advocacy on Social Media
Gen Z and Millennials trust peer influence over brand content. Discover how employee advocacy on social media can amplify your reach and build brand trust.
Read MoreBuilding an Employee Advocacy Program That Gets Everyone on Board
Employees’ social posts generate 8x more engagement than posts from company accounts. People trust real people—like your employees—way more than traditional ads or polished brand messages. When employees talk about their workplace, it feels genuine—and that’s powerful. Employee advocacy is all about empowering your team to share content about your company—whether it’s an interesting article,…
Read MoreA Guide to Employee-Generated Content: What It Is & Why You Need It
Making your brand stand out in today’s ultra-competitive (and crowded) environment is no easy task. While your marketing team does a great job, they need every advantage you can give them. But let’s face it—you’ve got a budget to stick to. That’s where employee-generated content (EGC) comes into play. 81% of consumers view trust as…
Read MoreKey Features of an Effective Employee Engagement Dashboard
When you’re at the helm of a growing company, there may be times when progress within feels stagnant. Perhaps employees don’t seem engaged, and productivity isn’t where it should be. If this hits too close to home, you don’t have to panic. Nowadays, it’s no easy feat to keep your team motivated and aligned with…
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