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Leveraging social media for market research offers businesses a direct window into the minds of consumers—who they are, what resonates with them, and how they perceive the brand. By examining data from social media, marketers can tailor their strategies for maximum impact, respond to changing consumer preferences, manage their brand’s reputation, and much more.  In…

As someone who runs a business, you understand that networking and building connections are key to growing your company. LinkedIn, the undisputed champion of professional online networking, gives you exactly that. With approximately 1 billion members across 200 countries and territories worldwide, it gives individuals and businesses a platform to reach and influence an expansive,…

With more than 5 billion users globally, social media has become a crucial marketing strategy that’s fuelling the growth of many organizations today. Among them are nonprofits that use these platforms to magnify their missions. If you are a nonprofit looking to elevate your impact, running a social media campaign is one of the most…

Social media has become a powerful platform for businesses, allowing them to connect with customers and build brand awareness. Acknowledging its importance, marketers incorporate social media into their strategies to ensure their success in the digital space.  Social media management tools for agencies play a crucial role in streamlining this process. These tools act as…

Effective external communications are crucial to building trust in your business. Shoppers are increasingly making purchase decisions based on a company’s reputation. A 2022 report from IBM found that 44% of all consumers seek out brands and products based on how a company aligns with their values. To convey your values and strengthen your brand…

For nonprofits, reputation is everything. And this is why even nonprofits need a good social media strategy. It plays a big role in reputation management, helping organizations maintain a positive image that attracts donors and volunteers, wins funding, and builds support for their cause. Now, if you want a successful social media campaign and a…

Social media has become an indispensable marketing tool for different industries, and the real estate sector is no exception. Leveraging the power of platforms like Instagram, Facebook, Twitter, and LinkedIn, real estate professionals can showcase properties, build brand presence, and engage with a vast audience. However, with the endless onslaught of content on social media,…

Social media is vital to increasing brand visibility and generating business growth. In 2023, nearly 5 billion people worldwide used social media. This number is only rising: experts predict that by 2027, social media will have approximately 5.85 billion users. And brands with thoughtful, targeted social media strategies often enjoy better recruitment results, higher sales,…

Social media is often associated with B2C marketing, where direct engagement with consumers can lead to quick conversions. Manufacturing companies, on the other hand, are typically B2B and may have longer sales cycles, leading to the belief that social media won’t have as immediate an impact.  However, social media marketing has increasingly become a key…

If your business or brand is selling products to other companies, a marketing strategy for LinkedIn should definitely form part of your overall marketing approach. LinkedIn is one of the best digital spaces for B2B professionals to use for marketing, networking, connecting, and enhancing their brands’ reputations. LinkedIn is also a valuable tool for lead…

Marketing teams everywhere that are looking to level up their content in 2024 are asking: what is content discovery?  The content discovery definition is deceptively simple. It is the process of finding and engaging with information a user is looking for online. But what does it mean for brands and marketing teams? Let’s take a…

Employee advocacy programs are one of the most effective strategies for enhancing organic reach and earning the trust of consumers on social media. However, getting your employees on board for a program like this can be tough without a proper incentivization strategy.  Furthermore, companies that want to implement employee advocacy programs need to consider social…